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Baby Food Freezer Tray

Fail

The top 5 products take 74% of clicks, so Baby Food Freezer Tray is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$193K/yr253K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
74%top-5 click share · 10 brands · 12 sellers

Flapen Score

Baby Food Freezer Tray against its category

The dotted line is the Baby Products average. Past it, Baby Food Freezer Tray is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Food Freezer Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Food Freezer Tray 253K times last year and spent an estimated $193K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
5.6%
Market size, estimated
$193Ka year
Peak month
March1.4× the quietest month
Top search term
baby food freezer tray92K searches a year

02 · Price

A sale here is worth $13.56.

Listings sell for $13.56 on average, from $8.03 to $25.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $13.56 that is $14K to $17K a year per listing.

Average price
$13.56under the $15 to $100 sweet spot
Price range
$8.03–$25.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #53 within Food Storage. It carries 3,127 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#53in Food Storage
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,127per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Baby Food Freezer Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

  • Brand 142%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Baby Food Freezer Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Baby Food Freezer Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby food freezer tray92K/yr
  • silicone baby food freezer tray40K/yr
  • baby food silicone freezer tray14K/yr
  • baby food molds12K/yr
  • silicone molds for baby food10K/yr
  • baby puree freezer tray11K/yr
  • baby food ice cube tray with lid9K/yr
  • baby ice cube tray8K/yr
  • baby food molds freezer8K/yr
  • silicone freezer molds baby food7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Food Freezer Tray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
2.1%of orders come back
“doesnt seem to fit or stay on”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Food Freezer Tray questions

Answered from the same tracked data.