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Baby First Sippy Cup 6 Months

Fail

Demand is soft, at -18.2% this quarter, so Baby First Sippy Cup 6 Months is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$122K/yr299K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
42%top-5 click share · 16 brands · 37 sellers

Flapen Score

Baby First Sippy Cup 6 Months against its category

The dotted line is the Baby Products average. Past it, Baby First Sippy Cup 6 Months is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby First Sippy Cup 6 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Baby First Sippy Cup 6 Months 299K times last year and spent an estimated $122K. The top 5 brands take 68% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
3.3%
Market size, estimated
$122Ka year
Peak month
March1.3× the quietest month
Top search term
baby training cup35K searches a year

02 · Price

A sale here is worth $12.26.

Listings sell for $12.26 on average, from $4.99 to $33.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.26 that is $3K to $6K a year per listing.

Average price
$12.26under the $15 to $100 sweet spot
Price range
$4.99–$33.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #44 within Solid Feeding. It carries 6,716 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#44in Solid Feeding
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,716per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Baby First Sippy Cup 6 Months products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

37

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 89%

Open market

26%

  • Dr. Brown's21%
  • NUK18%
  • Moonkie14%
  • SAMiGO8%
  • The First Years7%
  • Munchkin6%

Demand

Baby First Sippy Cup 6 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baby First Sippy Cup 6 Months search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby training cup35K/yr
  • 6 month sippy cups for baby36K/yr
  • vaso entrenador para bebe de 6 meses21K/yr
  • first sippy cups for babies 6 months25K/yr
  • baby first cup20K/yr
  • vasos para bebes 6 meses18K/yr
  • infant cup13K/yr
  • vaso para bebe 6 meses13K/yr
  • silicone sippy cups13K/yr
  • baby sippy cup 6 months13K/yr

FAQ

Common Baby First Sippy Cup 6 Months questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data