Baby First Aid Kit

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months

668K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

1.9%

Market size, estimated

$451Ka year

Peak month

July1.4× the quietest month

Top search term

baby first aid kit355K searches a year

Listings sell for $35.57 on average, from $9.83 to $88.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $35.57 that is $18K to $27K a year per listing.

Average price

$35.57inside the $15 to $100 sweet spot

Price range

$9.83–$88.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

0.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #42 within Baby Care. It carries 7,051 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#42in Baby Care

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

7,051per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months