Baby First

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

3.4%

Market size, estimated

$43Ka year

Peak month

December4.0× the quietest month

Top search term

the story of you baby book22K searches a year

Listings sell for $26.98 on average, from $14.16 to $40.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $26.98 that is $3K to $7K a year per listing.

Average price

$26.98inside the $15 to $100 sweet spot

Price range

$14.16–$40.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #35 within Gifts. It carries 1,236 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#35in Gifts

Average rating

4.81 starsAmazon United States average 4.42 stars

Average reviews

1,236per listing

Listings tracked

14

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months