Baby Essential Oils

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-42.5%

Conversion, latest week

12.3%

Market size, estimated

$245Ka year

Peak month

February3.5× the quietest month

Top search term

vapor drops for humidifier baby16K searches a year

Listings sell for $12.44 on average, from $7.01 to $18.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $12.44 that is $50K to $62K a year per listing.

Average price

$12.44under the $15 to $100 sweet spot

Price range

$7.01–$18.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

4,000–5,000

Revenue per listing a year

$50K–$62K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Baby Care. It carries 5,651 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Baby Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

5,651per listing

Listings tracked

5

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months