Baby Eczema Cream
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -8.0% this quarter, so Baby Eczema Cream is a Maybe.
- Flapen Score
- 54 / 100Top 14% of 2,472 Baby Products niches · +10 vs the category median of 4454
- Market size
- $854K/yr543K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 572 sellers
Flapen Score
Baby Eczema Cream against its category
The dotted line is the Baby Products average. Past it, Baby Eczema Cream is stronger. Inside it, weaker.
Market
The Baby Eczema Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Eczema Cream 543K times last year and spent an estimated $854K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $854K a year.
- Searches, last 12 months
- 543K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $854Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- baby eczema cream130K searches a year
02 · Price
A sale here is worth $19.76.
Listings sell for $19.76 on average, from $3.81 to $65.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $19.76 that is $40K to $49K a year per listing.
- Average price
- $19.76inside the $15 to $100 sweet spot
- Price range
- $3.81–$65.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $40K–$49K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Baby Care. It carries 8,906 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Baby Care
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 8,906per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Baby Eczema Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
572
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
10%
- Brand 130%
- Brand 226%
- Brand 317%
- Brand 48%
- Brand 55%
- Brand 63%
- Open — no brand owns it (6 brands, 10%)
Demand
Baby Eczema Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Baby Eczema Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby eczema cream130K/yr
- baby eczema96K/yr
- eczema cream for baby58K/yr
- baby eczema lotion47K/yr
- eczema cream baby27K/yr
- cerave baby eczema cream22K/yr
- eczema baby28K/yr
- eczema lotion baby18K/yr
- eczema baby lotion16K/yr
- baby lotion eczema17K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Eczema Cream
We read the reviews and the return reasons for every product selling here.
“got a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Eczema Cream questions
Answered from the same tracked data.









