Baby Dragon

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

1.1%

Market size, estimated

$52Ka year

Peak month

January1.4× the quietest month

Top search term

dragon baby stuff64K searches a year

Listings sell for $20.74 on average, from $7.94 to $47.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.74 that is $0 to $2K a year per listing.

Average price

$20.74inside the $15 to $100 sweet spot

Price range

$7.94–$47.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,264 within Bedding. It carries 1,097 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

2.8%

Average rank

#1,264in Bedding

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,097per listing

Listings tracked

70

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months