Is baby dove conditioner profitable to sell on Amazon United States?

The niche generates $53K/yr across 14 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (35/100).

How competitive is the baby dove conditioner niche?

7 brands and 62 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in baby dove conditioner?

Top complaints mined from reviews: Moist/Dry, Smell, Oily/Greasy. The return rate is 0.5%.

When does demand for baby dove conditioner peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the baby dove conditioner niche?

Listings span $5.79–$23.84; the average listing price is $11.98 (sweet spot $15–$100). The average incumbent carries 9,087 reviews — the moat a new listing must climb.

baby dove conditioner

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$11.98

avg listing price — sweet spot $15–$100

Price range

Okay$5.79–$23.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad9,086.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 71K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, baby dove conditioner is a $53K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby dove conditioner market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $60K–$72K; units × avg price
Conversion rate: 6.2%
Avg BSR: #282
Page quality: 0%
Prime: 93%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Cantu52%
Johnson's Baby35%
Shea Moisture4%
Fairy Tales4%
Ricitos de Oro2%
Aunt Jackie's2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top baby dove conditioner search terms

cantu kids curling cream11K/yr -0.3%8.0% conv.
johnsons baby conditioner12K/yr -11.1%5.4% conv.
crema para rizos de nias8K/yr -7.2%2.0% conv.
crema para rizos de bebe7K/yr -19.6%3.2% conv.
johnsons conditioner5K/yr -3.1%3.8% conv.
cantu care for kids curling cream4K/yr +14.8%8.4% conv.
johnson conditioner4K/yr +10.9%6.2% conv.
cantu curling cream kids5K/yr -22.8%8.1% conv.
cantu for kids curling cream5K/yr -13.0%9.8% conv.
johnson baby conditioner5K/yr -8.9%4.6% conv.

All search terms

Top baby dove conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cantu Care for Kids Paraben & Sulfate-free Curling Cream with Shea Butter 8 oz (Pack of 3)

Cantu$11.324.6★13,755 rev

Johnsons Kids Curl Defining Leave-In Conditioner with Shea Butter Smooths Frizz & Defines Waves & Curls for 24 Hours Hypoallergenic 6.8 fl. oz

Johnson's Baby$6.154.7★25,556 rev

Johnsons Strengthening Tear-Free Kids Conditioner with Vitamin E Strengthens & Helps Prevent Breakage Paraben- Sulfate- & Dye-Free Hypoallergenic & Gentle on Toddler Hair 13.6 fl. oz

Johnson's Baby$22.634.7★3,233 rev

Johnsons Kids Shiny & Soft Hair Conditioning Spray with Argan Oil & Silk Proteins Tear-Free Conditioning Spray for Shine & Softness Gentle for Toddler Haircare 10 fl. oz

Johnson's Baby$6.024.6★11,611 rev

Cantu Care for Kids Haircare Regimen Set with Large Size Shampoo + Conditioner + Detangler + Leave-In Conditioner (Pack of 4)

Cantu$23.844.7★1,040 rev

Newest

by launch date

Fairy Tales Curly Q Kids Curl Cream Lightweight Curl Crme for Curly and Wavy Hair Kids - Paraben Sulfate Gluten and Nut Free - 6 oz

Fairy Tales$9.922,685 rev

1y ago

Ricitos de Oro Curl Defining Cream: Defines Curls Without Frizz Long-Lasting Hydration 100% Natural Oils Vegan Ingredients Easy Detangle & Style Conditions Without Weighing Down 10.5 Oz 2-Pack

Ricitos de Oro$11.04394 rev

1y ago

Cantu Care for Kids Haircare Regimen Set with Large Size Shampoo + Conditioner + Detangler + Leave-In Conditioner (Pack of 4)

Cantu$23.841,040 rev

2y ago

Cantu Care for Kids Paraben & Sulfate-free Curling Cream with Shea Butter 8 oz (Pack of 3)

Cantu$11.3213,755 rev

5y ago

MAYA MARI Kids Curl Cream Defining Cream with Coconut Oil for Toddlers and Babies Tames Frizz on Curly Coily and Wavy Hair Coconut Lime Twist Paraben Free 12 oz

MAYA MARI$12.13273 rev

5y ago

What buyers say about baby dove conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Best smelling”

Quality-Overall12%

“Very good product, I used it on my son and his hair was left curly and moisturized and smelling wonderful”

Soft Feel10%

“keeps it soft”

Suitability Curly Hair9%

“Perfect for curly hair”

Moist/Dry6%

“Good moisturizer”

Hair Styling5%

“Improves curls”

Value For Money3%

“Good for the price”

Hair Growth3%

“i love this stuff it does wonders for my daughter's hair highly recommend”

Ease Of Use3%

“Easy to use”

Weight Light2%

“I love that its lightweight”

What buyers complain about

Moist/Dry11%

“Didn't like it it's make my daughter hair really dry”

Smell10%

“the smell is awful”

Oily/Greasy7%

“Leaves hair oily”

Suitability Curly Hair6%

“Curly hair dont care”

Hair Related5%

“this hair cream was the worse thing Ive ever put on my hair”

Quality-Overall4%

“Poor quality”

Value For Money4%

“It was a lil expensive”

Allergies3%

“I bought it again later not remembering it made my head itchy”

Leak-Proof3%

“Leaked”

Weight Heavy3%

“Sticky, heavy product which did not curl my hair; all it did was weigh it down”

Top return reasons

Smell19%

Leak-Proof12%

Functionality-Overall8%

Suitability Curly Hair8%

Advertised Vs Actual Product8%

Suitability Short Hair7%

Oily/Greasy6%

Product Condition3%