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Baby Cups 6-12 Months

Fail

The top 5 brands take 100% of clicks, so Baby Cups 6-12 Months is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$571K/yr752K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
57%top-5 click share · 3 brands · 40 sellers

Flapen Score

Baby Cups 6-12 Months against its category

The dotted line is the Baby Products average. Past it, Baby Cups 6-12 Months is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Cups 6-12 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Cups 6-12 Months 752K times last year and spent an estimated $571K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 752K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months
752K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
7.1%
Market size, estimated
$571Ka year
Peak month
April1.6× the quietest month
Top search term
munchkin 360 cup216K searches a year

02 · Price

A sale here is worth $10.66.

Listings sell for $10.66 on average, from $5.52 to $25.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $10.66 that is $21K to $27K a year per listing.

Average price
$10.66under the $15 to $100 sweet spot
Price range
$5.52–$25.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$21K–$27K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #101 within Solid Feeding. It carries 19,111 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#101in Solid Feeding
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
19,111per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Baby Cups 6-12 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • Brand 183%
  • Brand 214%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Baby Cups 6-12 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Baby Cups 6-12 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • munchkin 360 cup216K/yr
  • 360 cups for toddlers174K/yr
  • 360 cup73K/yr
  • 360 sippy cup47K/yr
  • munchkin miracle 360 trainer cup37K/yr
  • baby training cup35K/yr
  • 360 cups30K/yr
  • munchkin 36024K/yr
  • baby first cup20K/yr
  • munchkin miracle 360 cup11K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Cups 6-12 Months

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Leak-Proof”
33%of negative reviews mention “Leak-Proof”
1.4%of orders come back
“Leaks a little”
A buyer, on “Leak-Proof”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Cups 6-12 Months questions

Answered from the same tracked data.