baby cup with straw
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.99–$23.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,865.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 149K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baby cup with straw is a $82K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
baby cup with straw market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $74K–$99K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.3%
- Avg brand age
- 40 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
48
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
43%
Top 20: 79%
Open market
30%
- Dr. Brown's27%
- NUK15%
- The First Years13%
- Olababy6%
- Infantino5%
- SAMiGO5%
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top baby cup with straw search terms
- baby cup with straw59K/yr
- baby straw cups24K/yr
- baby straw cups 12-18 months27K/yr
- baby cups with straw13K/yr
- straw cup for milk12K/yr
- toddler straw cup with handles11K/yr
- straw sippy4K/yr
Top baby cup with straw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
Dr. Brown's$5.524.4★14,879 rev
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.444.6★3,463 rev
NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
NUK$14.094.6★1,775 rev
Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)
Olababy$14.724.4★5,907 rev
NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection
NUK$13.424.6★1,775 rev
Newest
by launch date
Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow
Munchkin$6.99193 rev
NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection
NUK$13.421,775 rev
NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection
NUK$13.911,775 rev
NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Green
NUK$14.171,775 rev
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.47787 rev
Trending
90-day click momentumMunchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow
Munchkin$6.994.4★
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.474.5★
OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Blossom
OXO Tot$10.714.3★
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral/Olive Green 2-Pack
Dr. Brown's$9.244.4★
NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection
NUK$13.424.6★
What buyers say about baby cup with straw
What buyers praise and complain about, mined from review topics.What buyers love
“Never leaks”
“Easy clean”
“easy to hold”
“Great quality bottles”
“Worth it”
“The size is also convenient”
“has made feeding so much easier”
“it has been durable enough to withstand it”
“Colors are accurate”
“The handles are comfortable”
What buyers complain about
“It leaks”
“Hard to clean”
“hard to hold”
“functionality could be a little better”
“Decreased quality”
“No water comes out”
“One broke”
“it is a little big”
“Could see it being a pain to wash”
“not the best design for a young toddler”
Top return reasons
Common questions
- Is baby cup with straw profitable to sell on Amazon United States?
- The niche generates $82K/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the baby cup with straw niche?
- 20 brands and 48 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in baby cup with straw?
- Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 1.7%.
- When does demand for baby cup with straw peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the baby cup with straw niche?
- Listings span $4.99–$23.06; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 5,865 reviews — the moat a new listing must climb.