Baby Cologne

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $760K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

3.3%

Market size, estimated

$760Ka year

Peak month

September1.3× the quietest month

Top search term

baby cologne280K searches a year

Listings sell for $15.71 on average, from $6.02 to $39.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $15.71 that is $47K to $63K a year per listing.

Average price

$15.71inside the $15 to $100 sweet spot

Price range

$6.02–$39.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$47K–$63K

Returns

0.4%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Baby Care. It carries 1,194 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#89in Baby Care

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,194per listing

Listings tracked

13

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months