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Baby Chicken

Fail

The top 5 brands take 100% of clicks, so Baby Chicken is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$344K/yr278K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
86%top-5 click share · 4 brands · 576 sellers

Flapen Score

Baby Chicken against its category

The dotted line is the Baby Products average. Past it, Baby Chicken is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Chicken market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Chicken 278K times last year and spent an estimated $344K. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
9.3%
Market size, estimated
$344Ka year
Peak month
May1.8× the quietest month
Top search term
baby food meat91K searches a year

02 · Price

A sale here is worth $13.21.

Listings sell for $13.21 on average, from $1.35 to $29.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $13.21 that is $66K to $79K a year per listing.

Average price
$13.21under the $15 to $100 sweet spot
Price range
$1.35–$29.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
$66K–$79K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Baby Foods. It carries 1,715 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Baby Foods
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,715per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Baby Chicken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

576

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 215%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Baby Chicken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Baby Chicken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby food meat91K/yr
  • chicken baby food41K/yr
  • gerber chicken baby food30K/yr
  • meat baby food27K/yr
  • baby food chicken21K/yr
  • gerber baby food chicken10K/yr
  • baby chicken11K/yr
  • baby food meat puree8K/yr
  • gerber meat baby food8K/yr
  • gerber chicken6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Chicken

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Nutritional Content”
18%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells funny”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Baby Chicken questions

Answered from the same tracked data.