Is baby chapstick profitable to sell on Amazon United States?

The niche generates $124K/yr across 10 tracked products. 90-day search growth is -43.3%. Flapen's verdict: Skip it (34/100).

How competitive is the baby chapstick niche?

5 brands and 35 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby chapstick?

Top complaints mined from reviews: Size-Overall, Value For Money, Moist/Dry. The return rate is 0.4%.

When does demand for baby chapstick peak?

Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 9.9× the quietest.

What does it cost to enter the baby chapstick niche?

Listings span $5.99–$21.16; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 3,817 reviews — the moat a new listing must climb.

baby chapstick

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.73

avg listing price — sweet spot $15–$100

Price range

Okay$5.99–$21.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$124K

$124K/yr · 90K searches

Review moat

Okay3,817

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-43.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, baby chapstick is a $124K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby chapstick market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $127K–$159K; units × avg price
Conversion rate: 10.8%
Avg BSR: #234
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Aquaphor59%
Evereden32%
Mustela4%
Dr. Talbot's3%
ChapStick3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 9.9×

Open Trend

Top baby chapstick search terms

baby chapstick17K/yr -40.4%5.6% conv.
baby lip balm16K/yr -49.7%4.3% conv.
aquaphor baby stick11K/yr -33.2%19.9% conv.
evereden lip oil7K/yr -17.5%3.4% conv.
aquaphor stick baby5K/yr -41.6%26.1% conv.
evereden lip gloss4K/yr +22.1%3.1% conv.
baby aquaphor stick4K/yr -47.4%23.8% conv.
baby chapstick for infants5K/yr -62.4%9.5% conv.
baby balm stick4K/yr -58.6%2.9% conv.
evereden lip3K/yr -9.9%4.2% conv.

All search terms

Top baby chapstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick

Aquaphor$9.624.8★4,499 rev

Evereden Baby Lip Balm 0.14 oz | Clean Baby Care | Non-toxic and Fragrance Free Skincare

Evereden$9.594.6★1,279 rev

Evereden Kids Tinted Non Toxic Lip Gloss: Sakura - Non Toxic - Vegan Clean Makeup for Kids - Soothing & Hydrating Kid Lip Gloss with Cherry Peach & Cranberry Oils - Girls Makeup

Evereden$20.764.6★403 rev

Evereden Super Rich Hydrating Lip Oil: Clean & Vegan Nourishing Soothing & Glossy Lip Glow Oil for Cold & Dry Weather - With Chaga Mushroom & Ceramides

Evereden$21.164.6★403 rev

Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant for Chapped or Dry Skin Drool Rash and Diaper Rash Ointment Hypoallergenic Baby Essentials Travel Size 0.35 Oz Tube Pack of 2

Aquaphor$6.854.8★9,432 rev

Newest

by launch date

Evereden Super Rich Hydrating Lip Oil: Clean & Vegan Nourishing Soothing & Glossy Lip Glow Oil for Cold & Dry Weather - With Chaga Mushroom & Ceramides

Evereden$21.16403 rev

1y ago

Evereden Kids Tinted Non Toxic Lip Gloss: Sheer Red - Non Toxic - Vegan Clean Makeup for Kids - Soothing & Hydrating Kid Lip Gloss - with Sunflower Avocado & Grapeseed Oils Girls Makeup

Evereden$20.53403 rev

2y ago

Evereden Kids Tinted Non Toxic Lip Gloss: Sakura - Non Toxic - Vegan Clean Makeup for Kids - Soothing & Hydrating Kid Lip Gloss with Cherry Peach & Cranberry Oils - Girls Makeup

Evereden$20.76403 rev

2y ago

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick

Aquaphor$9.2415,628 rev

4y ago

Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick

Aquaphor$9.624,499 rev

4y ago

What buyers say about baby chapstick

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Very hydrating”

Ease Of Use13%

“easy to put on”

Quality-Overall10%

“Great product & works fast”

Suitability Dry Skin5%

“it helps my dry skin”

Ease Of Application5%

“Apply as needed”

Adhesion/Stickiness5%

“its great stick”

Soft Feel4%

“Silky smooth”

Efficiency4%

“Effective”

Size-Overall4%

“The size is so perfect that I could take them with me everywhere”

Suitability Combination Skin3%

“Really good for my skin”

What buyers complain about

Size-Overall12%

“Huge”

Value For Money11%

“expensive”

Moist/Dry7%

“I have terribly dry skin”

Durability6%

“Ran out very quick”

Smell6%

“Doesn't smell”

Allergies5%

“finally figured it may be some skin irritation”

Advertised Vs Actual Product2%

“Exceptionally deceiving”

Oily/Greasy2%

“wrapped in oil spill rags”

Skin Health2%

“a few rashes from chafing skin”

Thickness2%

“while the balm stick lacks the thickness of the liquid”

Top return reasons

Size-Overall29%

Adhesion/Stickiness14%

Advertised Vs Actual Product8%

Value For Money8%

Functionality-Overall7%

Defective Material/Parts5%

Product Condition5%

Moist/Dry4%

Smell4%

Texture/Consistency-Overall3%

Common questions

Is baby chapstick profitable to sell on Amazon United States?: The niche generates $124K/yr across 10 tracked products. 90-day search growth is -43.3%. Flapen's verdict: Skip it (34/100).
How competitive is the baby chapstick niche?: 5 brands and 35 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baby chapstick?: Top complaints mined from reviews: Size-Overall, Value For Money, Moist/Dry. The return rate is 0.4%.
When does demand for baby chapstick peak?: Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 9.9× the quietest.
What does it cost to enter the baby chapstick niche?: Listings span $5.99–$21.16; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 3,817 reviews — the moat a new listing must climb.