Baby Cereal

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $926K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

5.0%

Market size, estimated

$926Ka year

Peak month

March1.4× the quietest month

Top search term

baby cereal317K searches a year

Listings sell for $15.53 on average, from $3.34 to $42.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $15.53 that is $23K to $31K a year per listing.

Average price

$15.53inside the $15 to $100 sweet spot

Price range

$3.34–$42.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$23K–$31K

Returns

0.0%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #64 within Baby Foods. It carries 622 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

97%

Out of stock, average day

8.9%

Average rank

#64in Baby Foods

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

622per listing

Listings tracked

32

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

78 months