Baby Breathing Monitor

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+9.1%

Conversion, latest week

1.0%

Market size, estimated

$2.9Ma year

Peak month

February10.5× the quietest month

Top search term

owlet dream sock1.6M searches a year

Listings sell for $90.20 on average, from $8.15 to $304.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $90.20 that is $135K to $180K a year per listing.

Average price

$90.20inside the $15 to $100 sweet spot

Price range

$8.15–$304.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$135K–$180K

Returns

5.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #4,737 within Safety. It carries 2,753 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#4,737in Safety

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,753per listing

Listings tracked

35

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

40 months