Is baby bottles 12-18 months profitable to sell on Amazon United States?

The niche generates $66K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (35/100).

How competitive is the baby bottles 12-18 months niche?

5 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby bottles 12-18 months?

Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Use. The return rate is 2.2%.

When does demand for baby bottles 12-18 months peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the baby bottles 12-18 months niche?

Listings span $6.72–$33.63; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 6,889 reviews — the moat a new listing must climb.

baby bottles 12-18 months

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Good$14.76

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$6.72–$33.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,889.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 102K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, baby bottles 12-18 months is a $66K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

baby bottles 12-18 months market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $59K–$74K; units × avg price
Conversion rate: 4.4%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 4.8%
Avg brand age: 43 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Philips Avent61%
Nuby29%
Dr. Brown's4%
NUK3%
CamelBak3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -7.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top baby bottles 12-18 months search terms

nuby bottle20K/yr -5.3%1.9% conv.
nuby baby bottles8K/yr -0.2%1.5% conv.
bottle cup7K/yr +7.5%0.1% conv.
philips avent bottle flow 48K/yr +10.2%10.3% conv.
nuby bottles9K/yr -4.7%2.0% conv.
philips avent bottle 11 oz8K/yr -3.9%7.3% conv.
baby bottles 1 year old5K/yr +14.3%2.1% conv.
feeding bottle for toddlers 1-3 years5K/yr -10.7%0.6% conv.
avent 11 oz bottles6K/yr -21.1%7.2% conv.
biberones avent 11 onzas5K/yr -15.2%2.4% conv.

All search terms

Top baby bottles 12-18 months products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 4-Pack SCY906/04

Philips Avent$29.694.8★25,124 rev

Philips Avent Natural Baby Bottles with Natural Response Nipples (Fast Flow Flow 4) 11oz 2-Pack SCY906/02

Philips Avent$18.834.8★25,124 rev

Philips Avent Anti-Colic Baby Bottle Fast Flow 3 Nipple 3m+ 11oz 4 Pack Clear BPA-Free SCY106/04

Philips Avent$22.324.7★19,052 rev

Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months

Nuby$10.074.5★403 rev

Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months

Nuby$9.824.5★403 rev

Newest

by launch date

Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Whale/Koala/Giraffe

Nuby$8.0237 rev

4mo ago

Nuby Non-Drip Standard Neck Baby Bottles - (3 Pack) 4 oz - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months - Bear/Flamingo/Heart

Nuby$8.0637 rev

4mo ago

Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months

Nuby$10.07403 rev

4mo ago

Nuby Non-Drip Standard Neck Baby Bottles - 10 oz (3 Pack) - Vari-Flo Flow Control Nipple - Anti-Colic Air System - 0+ Months

Nuby$9.82403 rev

4mo ago

Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44

Philips Avent$11.794,069 rev

1y ago

What buyers say about baby bottles 12-18 months

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof22%

“Leak Proof”

Quality-Overall11%

“Definitely a great quality bottle that lasts a long time”

Ease Of Cleaning10%

“Easy to clean”

Ease Of Use8%

“also very easy to use”

Size-Overall7%

“Great fit”

Value For Money5%

“Perfect for price”

Durability4%

“Durable and reliable”

Advertised Vs Actual Product3%

“They work as stated”

Design-Overall3%

“I love the design”

Washability3%

“Easy to use and wash”

What buyers complain about

Leak-Proof34%

“Not leakproof”

Durability8%

“But the lids break pretty easy”

Ease Of Use6%

“Not the easiest to use”

Value For Money4%

“Not worth it”

Size-Overall4%

“These are bulky and big”

Quality-Overall3%

“Broken garbage”

Age Suitability3%

“Hard for 1 yr old to get liq out”

Functionality-Overall3%

“Dont work for my son”

Advertised Vs Actual Product3%

“Not as expected”

Color2%

“The problem is....which color will he want today”

Top return reasons

Size-Overall28%

Material Quality16%

Leak-Proof9%

Advertised Vs Actual Product9%

Functionality-Overall6%

Age Suitability5%

Product Condition4%

Value For Money3%

Shape/Style2%

Ease Of Use2%

Common questions

Is baby bottles 12-18 months profitable to sell on Amazon United States?: The niche generates $66K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (35/100).
How competitive is the baby bottles 12-18 months niche?: 5 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baby bottles 12-18 months?: Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Use. The return rate is 2.2%.
When does demand for baby bottles 12-18 months peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the baby bottles 12-18 months niche?: Listings span $6.72–$33.63; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 6,889 reviews — the moat a new listing must climb.

baby bottles 12-18 months

baby bottles 12-18 months market data

Competition & brand share

Demand & seasonality

Top baby bottles 12-18 months search terms

Top baby bottles 12-18 months products on Amazon

Top sellers

Newest

Trending

What buyers say about baby bottles 12-18 months

What buyers love

What buyers complain about

Top return reasons

Common questions

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