Baby Bottles

Shoppers searched for this 17.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.1M a year.

Searches, last 12 months

17.6M

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

3.2%

Market size, estimated

$14.1Ma year

Peak month

July1.2× the quietest month

Top search term

baby bottles4.3M searches a year

Listings sell for $24.84 on average, from $8.22 to $56.80. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $24.84 that is $149K to $199K a year per listing.

Average price

$24.84inside the $15 to $100 sweet spot

Price range

$8.22–$56.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

6,000–8,000

Revenue per listing a year

$149K–$199K

Returns

3.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #28 within Bottle-Feeding. It carries 12,060 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#28in Bottle-Feeding

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

12,060per listing

Listings tracked

77

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

45 months