Baby Book

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

3.4%

Market size, estimated

$2.7Ma year

Peak month

July1.2× the quietest month

Top search term

baby book1.6M searches a year

Listings sell for $21.54 on average, from $8.23 to $40.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $21.54 that is $86K to $108K a year per listing.

Average price

$21.54inside the $15 to $100 sweet spot

Price range

$8.23–$40.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$86K–$108K

Returns

2.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #16 within Gifts. It carries 3,003 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#16in Gifts

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

3,003per listing

Listings tracked

37

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months