baby bathtub
Worth a lookShows a $5.4M/yr market, but soft demand (-9.1% this quarter) keeps it on the watch list.
Market size
Incredible$5.4M$5.4M/yr · 9.3M searches
Avg price
Incredible$34.93avg listing price — sweet spot $15–$100
Price range
Incredible$17.81–$65.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,463.56avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baby bathtub is a $5.4M/yr Amazon United States market (9.3M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
baby bathtub market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- $4.4M–$5.2M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.0%
- Avg brand age
- 44 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
33
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
27%
- Angelcare24%
- Bunwag16%
- Frida13%
- TPN8%
- Fisher-Price6%
- Ingenuity5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top baby bathtub search terms
- baby bathtub3.7M/yr
- baby bath1.7M/yr
- baby tub675K/yr
- baby bath tub637K/yr
- baera para bebe621K/yr
- collapsible baby bathtub214K/yr
- newborn bathtub232K/yr
- infant bathtub222K/yr
- angelcare baby bath support103K/yr
- baby tubs for newborns198K/yr
Top baby bathtub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Angelcare Baby Bath Support (Gray) | Ideal for Babies Less Than 6 Months Old
Angelcare$19.094.8★28,927 rev
BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey
Bunwag$36.464.6★1,578 rev
Frida Baby 4-in-1 Grow-with-Me Baby Bathtub Baby Tub for Newborns to Toddler with Removable Bath Seat & Backrest for Bath Support in Tub
Frida$43.104.4★8,907 rev
Skip Hop Infant Bath Tub 3-Stage Grow With Baby Smart Sling MOBY Bathtub Grey Age 0+
Skip Hop$36.884.7★13,117 rev
Angelcare Baby Bath Support (Aqua) | Ideal for Babies Less Than 6 Months Old
Angelcare$19.634.8★28,927 rev
Newest
by launch date
Collapsible Baby Bathtub for Newborn to Toddlers 0-36 Months Large Baby Tub with Thermometer & Cushion Easy Setup Foldable Travel Infant Bathtub Newborn Babies Boy Girl Bath Tubs Grey
SKYNYCE$37.2077 rev
Collapsible Baby Bathtub with Soft Cushion and Thermometer Newborn to Toddler Tub 0-36 Months with Toy Storage Mesh Bag Portable Travel Bath for Infants (Grey)
JoyYum$37.97126 rev
Collapsible Baby Bathtub - Large Baby Bath Tub with Thermometer & Cushion | Travel Portable Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months (Pink)
Spluvvly$37.60442 rev
Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms
Fisher-Price$46.155,651 rev
Fisher-Price 3-N-1 Grow with Baby Infant to Toddler Bath Tub with Supportive Sling
Fisher-Price$32.7989 rev
Trending
90-day click momentumCollapsible Baby Bathtub for Newborn to Toddlers 0-36 Months Large Baby Tub with Thermometer & Cushion Easy Setup Foldable Travel Infant Bathtub Newborn Babies Boy Girl Bath Tubs Grey
SKYNYCE$37.204.8★
Fisher-Price Baby to Toddler Bath 4-in-1 Sling N Seat Tub with Removable Infant Support and 2 Toys Summer Blossoms
Fisher-Price$46.154.8★
Collapsible Baby Bathtub - Large Baby Bath Tub with Thermometer & Cushion | Travel Portable Newborn Infant Bathtub | Foldable Toddler Bathtub for Baby 0 to 36 Months (Pink)
Spluvvly$37.604.4★
Collapsible Baby Bathtub with Soft Cushion and Thermometer Newborn to Toddler Tub 0-36 Months with Toy Storage Mesh Bag Portable Travel Bath for Infants (Grey)
JoyYum$37.974.5★
TPN Collapsible Baby Bathtub Baby Bath Tub with Soft Cushion & Real-Time Thermometer Baby Bathtub Infant to Toddler Tub (0-36 Months) Portable Newborn Travel Bath Tub
TPN$36.794.6★
What buyers say about baby bathtub
What buyers praise and complain about, mined from review topics.What buyers love
“It's easy to travel with”
“The overall quality of the tub is great”
“I love the size”
“more comfortable”
“easy to clean up”
“Great value”
“Great space saver”
“The temperature monitoring feature makes it easy”
“As described”
“The tub is made of sturdy material”
What buyers complain about
“The hook also broke very quickly”
“LEAKS BADLY”
“It barely works”
“Too small”
“Spend a little more money”
“not very well made”
“I'm pretty sure water got inside”
“Slippery”
“the baby is not in a comfortable position”
“But not useful for 3month old”
Top return reasons
Common questions
- Is baby bathtub profitable to sell on Amazon United States?
- The niche generates $5.4M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the baby bathtub niche?
- 17 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in baby bathtub?
- Top complaints mined from reviews: Durability, Leak-Proof, Functionality-Overall. The return rate is 4.1%.
- When does demand for baby bathtub peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the baby bathtub niche?
- Listings span $17.81–$65.85; the average listing price is $34.93 (sweet spot $15–$100). The average incumbent carries 5,464 reviews — the moat a new listing must climb.