Baby Bathtub

Shoppers searched for this 9.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months

9.3M

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

1.7%

Market size, estimated

$5.4Ma year

Peak month

January1.3× the quietest month

Top search term

baby bathtub3.7M searches a year

Listings sell for $34.93 on average, from $17.81 to $65.85. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $34.93 that is $105K to $140K a year per listing.

Average price

$34.93inside the $15 to $100 sweet spot

Price range

$17.81–$65.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$105K–$140K

Returns

4.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #12 within Baby Care. It carries 5,464 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#12in Baby Care

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

5,464per listing

Listings tracked

27

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months