Baby Bath Wipes

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

9.8%

Market size, estimated

$142Ka year

Peak month

January2.8× the quietest month

Top search term

aveeno baby wipes31K searches a year

Listings sell for $15.12 on average, from $2.28 to $43.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $15.12 that is $11K to $15K a year per listing.

Average price

$15.12inside the $15 to $100 sweet spot

Price range

$2.28–$43.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

0.3%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #436 within Diapering. It carries 6,459 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

93%

Out of stock, average day

6.7%

Average rank

#436in Diapering

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

6,459per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months