Is baby bath thermometer profitable to sell on Amazon United States?

The niche generates $956K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the baby bath thermometer niche?

12 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in baby bath thermometer?

Top complaints mined from reviews: Durability, Battery Life, Temperature Control. The return rate is 1.5%.

When does demand for baby bath thermometer peak?

Demand peaks in Jan; the busiest month runs 1.4× the quietest.

What does it cost to enter the baby bath thermometer niche?

Listings span $9.62–$18.25; the average listing price is $13.51 (sweet spot $15–$100). The average incumbent carries 1,908 reviews — the moat a new listing must climb.

baby bath thermometer

Worth a look

Shows low returns (1.5%), but soft demand (-12.8% this quarter) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Market size

Great$956K

$956K/yr · 1.0M searches

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.51

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,908.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.62–$18.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, baby bath thermometer is a $956K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby bath thermometer market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $811K–$1.1M; units × avg price
Conversion rate: 6.9%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

14%

B&H33%
dar darouxiao18%
Dreambaby12%
DoliWish10%
Doli Yearning8%
Dr. Brown's4%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.4×

Open Trend

Top baby bath thermometer search terms

baby bath thermometer317K/yr -10.4%5.8% conv.
bath thermometer240K/yr -15.4%5.8% conv.
bath thermometer baby safety98K/yr -18.0%7.7% conv.
bath temp thermometer for baby50K/yr -20.9%7.8% conv.
bathtub thermometer baby31K/yr -1.4%7.2% conv.
water temperature thermometer baby28K/yr -7.5%5.9% conv.
water thermometer baby31K/yr -16.2%5.6% conv.
baby water thermometer for bath26K/yr -11.2%5.6% conv.
baby bath temperature thermometer26K/yr -12.8%6.4% conv.
bath water thermometer26K/yr -11.1%6.1% conv.

All search terms

Top baby bath thermometer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

b&h Baby Bath Thermometer The Infant Bath Floating Toy Safety Temperature Water Thermometer Baby Bath Essentials (Classic Duck)

B&H$14.644.6★9,856 rev

Baby Bath Thermometer Digital Water Temperature Thermometers with 3 Color Backlit and Temperature Warning Safety Bath Tube Thermometers Floating Toy for Infant Toddler

dar darouxiao$9.894.2★1,476 rev

Baby Bath Thermometer for Infants Digtal Baby Water Thermometer for Bathtub Temperature Measure Safty Kids Bath Floating Toy

DoliWish$16.524.5★441 rev

Doli Yearning Upgrade Baby Bath Thermometer Room Temperature| Water Thermometer|Kids Bathroom Safety Products| Baby Bath(Seal Shape)/ LCD

Doli Yearning$14.194.4★3,802 rev

Dreambaby Duck Baby Bath Thermometer Instant Results Digital Water & Room Temp Reader Fun Floating Toy for Newborns

Dreambaby$14.884.7★3,589 rev

Newest

by launch date

Haakaa Silicone Baby Bath Thermometer Water Temperature Thermometer for Baby Safety Floating Infant Bath tub Temp Thermometer for Newborns & Toddlers - Starfish

haakaa$18.2542 rev

6mo ago

Dreambaby Whale Shark USB Rechargeable Baby Bath Thermometer - Instant Read Digital Room and Baby Bathtub Water Fun Floating Toy - Newborn Must-Have

Dreambaby$14.67155 rev

1y ago

Baby Bath Thermometer Infant Digital Water Thermometer Safety with 3 Color Backlit and Temperature Warning Room Thermometers Floating Toy for Infant Toddler Bathtub Swimming Pool (Navy Blue)

Miedecdel$9.62571 rev

1y ago

Baby Bath Thermometer for Infants Digtal Baby Water Thermometer for Bathtub Temperature Measure Safty Kids Bath Floating Toy

DoliWish$16.52441 rev

2y ago

Baby Bath Thermometer Cute Otter Floating Water Thermometer for Newborns & Infants Safe and Accurate Room and Bathtub Temperature Monitor Grey

JARMAPOZ$9.86405 rev

2y ago

What buyers say about baby bath thermometer

What buyers praise and complain about, mined from review topics.

What buyers love

Temperature Control26%

“it is accurate in the temperature”

Ease Of Use14%

“easy to read”

Quality-Overall7%

“Accurate price for quality”

Advertised Vs Actual Product5%

“works as advertised”

Durability5%

“Still works great”

Fun/Entertainment Experience5%

“My son loves playing with it”

Design-Overall3%

“Super cute design”

Value For Money3%

“I felt like it was worth the buy”

Battery Life3%

“Battery life is also long”

Color3%

“I like that it has a color”

What buyers complain about

Durability27%

“Died quickly”

Battery Life12%

“Terrible battery life”

Temperature Control9%

“Temperature fail”

Functionality-Overall9%

“Didnt work”

Measurement/Reading Accuracy7%

“Wrong readings”

Water Resistance5%

“its no longer waterproof”

Charging4%

“even though I can't charge it with USB :”

Color3%

“The color stopped working”

Quality-Overall3%

“Garbage”

Ease Of Use2%

“And not user friendly”

Top return reasons

Functionality-Overall32%

Measurement/Reading Accuracy18%

Temperature Control8%

Defective Material/Parts8%

Battery Life5%

Durability5%

Value For Money4%

Size-Overall3%

Advertised Vs Actual Product3%

Charging3%

Common questions

Is baby bath thermometer profitable to sell on Amazon United States?: The niche generates $956K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the baby bath thermometer niche?: 12 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in baby bath thermometer?: Top complaints mined from reviews: Durability, Battery Life, Temperature Control. The return rate is 1.5%.
When does demand for baby bath thermometer peak?: Demand peaks in Jan; the busiest month runs 1.4× the quietest.
What does it cost to enter the baby bath thermometer niche?: Listings span $9.62–$18.25; the average listing price is $13.51 (sweet spot $15–$100). The average incumbent carries 1,908 reviews — the moat a new listing must climb.