white polymer clay
Worth a lookShows low returns (1.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$18.72avg listing price — sweet spot $15–$100
Price range
Great$4.14–$47.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Market size
Good$344K$344K/yr · 273K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,124.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white polymer clay is a $344K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
white polymer clay market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $374K–$468K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 3.7%
- Avg brand age
- 42 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
73
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
1%
- Sculpey67%
- STAEDTLER15%
- ReArt10%
- CALPALMY3%
- ifergoo3%
- Aestd-ST1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.6×
Top white polymer clay search terms
- sculpey premo65K/yr
- white polymer clay47K/yr
- polymer clay white37K/yr
- sculpey premo polymer clay25K/yr
- non toxic polymer clay oven bake4K/yr
- oven bake clay white13K/yr
- sculpy premo polymer clay13K/yr
- non toxic polymer clay4K/yr
- premo clay7K/yr
- premo polymer clay12K/yr
Top white polymer clay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sculpey: Original Sculpey Clay: White - 1 lb - Polymer Oven Bake Clay Non-Toxic Sculpting Bake-Sand-Drill-Paint Art & Craft Supplies Adults-Kids
Sculpey$8.744.8★2,566 rev
Polyform PE08 5001 Premo Sculpey Polymer Clay 8oz White
Sculpey$11.694.5★1,675 rev
Sculpey Premo 24 Color Sampler of Polymer Oven-Bake Clay Non Toxic 1.5 lbs. Great for Jewelry Making Holiday DIY Mixed Media and More. Premium Clay Great for clayers and Artists.
Sculpey$27.354.4★1,006 rev
STAEDTLER FIMO Soft Polymer Clay 1 lb White Block: Oven Bake Modeling Clay for Jewelry Making Sculpting DIY Crafts & School Art Projects Soft Easy-to-Blend Craft Clay for Beginners & Artists
STAEDTLER$17.184.5★4,145 rev
SG Education FIMO 8020 0 Fimo Soft Modelling Clay 57 g White
STAEDTLER$4.144.4★13,943 rev
Newest
by launch date
ifergoo Polymer Clay Oven-Bake Clay Non Toxic 3.5 oz. bar Great for Modeling Sculpting Holiday DIY Artistic Creation and School Projects. Great for Kids and Beginners (White)
ifergoo$6.4924 rev
CALPALMY Oven Bake Polymer Clay 5.5lb with Tools Kit White Sculpting Material for Modeling & Crafts Soft Until Baked Non-Toxic DIY Clay for Figurines Miniatures Jewelry & Pottery Projects
CALPALMY$33.8824 rev
ReArt Oven Bake Polymer Clay White Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels
ReArt$12.06109 rev
ReArt Oven Bake Polymer Clay White Non Toxic 4.4Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels (White)
ReArt$27.25194 rev
ReArt Oven Bake Polymer Clay White Non Toxic 4.4Lbs with Pottery Tools & Paint Brushes Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels (White & Tools)
ReArt$32.95189 rev
Trending
90-day click momentumifergoo Polymer Clay Oven-Bake Clay Non Toxic 3.5 oz. bar Great for Modeling Sculpting Holiday DIY Artistic Creation and School Projects. Great for Kids and Beginners (White)
ifergoo$6.494.2★
CALPALMY Oven Bake Polymer Clay 5.5lb with Tools Kit White Sculpting Material for Modeling & Crafts Soft Until Baked Non-Toxic DIY Clay for Figurines Miniatures Jewelry & Pottery Projects
CALPALMY$33.884.2★
STAEDTLER FIMO Soft Polymer Clay 1 lb White Block: Oven Bake Modeling Clay for Jewelry Making Sculpting DIY Crafts & School Art Projects Soft Easy-to-Blend Craft Clay for Beginners & Artists
STAEDTLER$17.184.5★
SG Education FIMO 8020 0 Fimo Soft Modelling Clay 57 g White
STAEDTLER$4.144.4★
Sculpey Fun Express Original White Non Toxic Polymer Clay Oven Bake Clay 8 pounds Great for Modeling Sculpting Holiday DIY and School Projects. Great for All Skill Levels.
Sculpey$47.294.8★
What buyers say about white polymer clay
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Cost effective”
“Always same quality always affordable”
“Fun for kids and adults”
“Variety of colors”
“Very good quality clay at a great price”
“As advertised”
“Very soft”
“Great for family fun and creativity”
“Perfect gift”
What buyers complain about
“Hard as a rock”
“breakable”
“A little slow to dry”
“Its an off white”
“Not as easy”
“Wish there was more for the price”
“The packets were smaller than I expected”
“Odd clay”
“Product used”
“The clay is fairly poor quality”
Top return reasons
Common questions
- Is white polymer clay profitable to sell on Amazon United States?
- The niche generates $344K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the white polymer clay niche?
- 7 brands and 73 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in white polymer clay?
- Top complaints mined from reviews: Hard Feel, Durability, Moist/Dry. The return rate is 1.2%.
- When does demand for white polymer clay peak?
- Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.
- What does it cost to enter the white polymer clay niche?
- Listings span $4.14–$47.29; the average listing price is $18.72 (sweet spot $15–$100). The average incumbent carries 3,124 reviews — the moat a new listing must climb.