White Polymer Clay

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

2.3%

Market size, estimated

$114Ka year

Peak month

May1.9× the quietest month

Top search term

sculpey premo69K searches a year

Listings sell for $18.13 on average, from $4.28 to $48.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $18.13 that is $14K to $18K a year per listing.

Average price

$18.13inside the $15 to $100 sweet spot

Price range

$4.28–$48.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$18K

Returns

1.3%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #95 within Ceramics & Pottery. It carries 2,766 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#95in Ceramics & Pottery

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,766per listing

Listings tracked

28

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months