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Underglaze for Ceramics

Fail

Buyers convert on only 0.9% of searches, so Underglaze for Ceramics is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$136K/yr235K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
52%top-5 click share · 8 brands · 26 sellers

Flapen Score

Underglaze for Ceramics against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Underglaze for Ceramics is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underglaze for Ceramics market on Amazon at a glance

Shoppers on Amazon United States searched for Underglaze for Ceramics 235K times last year and spent an estimated $136K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
0.9%
Market size, estimated
$136Ka year
Peak month
November1.5× the quietest month
Top search term
underglaze70K searches a year

02 · Price

A sale here is worth $67.40.

Listings sell for $67.40 on average, from $12.22 to $218.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $67.40 that is $7K to $17K a year per listing.

Average price
$67.40inside the $15 to $100 sweet spot
Price range
$12.22–$218.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #246 within Ceramics & Pottery. It carries 226 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
86%
Out of stock, average day
6.1%
Average rank
#246in Ceramics & Pottery
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
226per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Underglaze for Ceramics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

2%

  • Brand 123%
  • Brand 222%
  • Brand 320%
  • Brand 417%
  • Brand 513%
  • Brand 63%
  • Open — no brand owns it (2 brands, 2%)

Demand

Underglaze for Ceramics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMayAug

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Underglaze for Ceramics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underglaze70K/yr
  • amaco underglaze32K/yr
  • underglazes for pottery16K/yr
  • mayco underglaze16K/yr
  • speedball underglaze13K/yr
  • pottery underglaze9K/yr
  • ceramic underglaze9K/yr
  • under glaze for pottery9K/yr
  • underglaze set7K/yr
  • underglaze for ceramics16K/yr

Reviews and returns

What reviews say buyers love and hate about Underglaze for Ceramics

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
20%of negative reviews mention “Color”
1.2%of orders come back
“Poor color representation”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Underglaze for Ceramics questions

Answered from the same tracked data.