underglaze for ceramics
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$56.12avg listing price — sweet spot $15–$100
Review moat
Great201.76avg incumbent reviews — the moat a new listing must climb
Market size
Good$477K$477K/yr · 266K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.62–$207.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, underglaze for ceramics is a $477K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
underglaze for ceramics market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $561K–$702K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 65%
- Out of stock
- 4.6%
- Avg brand age
- 44 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
28
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
3%
- AMACO26%
- Pasler18%
- Creative Hobbies17%
- Mayco17%
- Speedball16%
- Penguin Pottery2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top underglaze for ceramics search terms
- underglaze68K/yr
- amaco underglaze32K/yr
- amaco velvet underglaze24K/yr
- underglazes for pottery14K/yr
- mayco underglaze16K/yr
- speedball underglaze13K/yr
- underglaze for ceramics21K/yr
- pottery underglaze9K/yr
- under glaze for pottery9K/yr
- ceramic underglaze9K/yr
Top underglaze for ceramics products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Creative Hobbies Set of 10 Ceramic Underglaze Paint Colors for Clay Greenware or Bisque Assorted Colors in 2 ounce Jars with Free How to Paint Bisque Book
Creative Hobbies$50.224.6★658 rev
Mayco Fundamentals Underglaze - Set of 12 2 oz
Mayco$49.844.5★70 rev
Pasler Underglaze Set - 2 fl oz/60 ml Concentrated Opaque Liquid Underglaze for pottery bisque Set of 12 Colors
Pasler$46.114.6★303 rev
Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors
Pasler$29.324.2★82 rev
AMACO Velvet Underglazes 12-Count Set No. 4 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay
AMACO$109.114.7★169 rev
Newest
by launch datePasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors
Pasler$29.3282 rev
EliteSign Underglaze Pen for Ceramics Underglaze Marker for Pottery Glaze Pottery Pen Porcelain and DIY Ceramic Decorating - BlackClassic Hard Tip-1PK
EliteSign$15.09100 rev
Dunzoom Set 12 Underglaze Set for Pottery Ceramic Clay Assorted Colors in 2 Ounce with 6 Pcs Paint Brushes and a Paint Tray Concentrated Opaque Liquid (Underglaze)
Dunzoom$39.7237 rev
Pasler Underglaze Set - 2 fl oz/60 ml Concentrated Opaque Liquid Underglaze for pottery bisque Set of 12 Colors
Pasler$46.11303 rev
Mayco Fundamentals Underglaze - Set of 12 2 oz
Mayco$49.8470 rev
Trending
90-day click momentum
AMACO Velvet Underglazes 12-Count Set No. 1 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay
AMACO$103.854.7★
AMACO Velvet Underglazes 12-Count Set No. 2 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay
AMACO$104.014.7★
Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors
Pasler$29.324.2★
Mayco Fundamentals Underglaze - Set of 12 2 oz
Mayco$49.844.5★
AMACO Velvet V-387 Bright Red Underglaze 2 oz. (59 mL) Cone 05-10 (V) Intermixable Underglaze for Bisque and Wet/Unfired Clay
AMACO$15.694.6★
What buyers say about underglaze for ceramics
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Great glaze”
“Product is just as described”
“Good value for the money”
“Works very well”
“Easy to use”
“i can paint and fire it and not have to add a glaze afterwards”
“Glass Painting Made Easy”
“which made it easier to get consistent coverage”
“I loved the texture”
What buyers complain about
“the colors generally dont look good”
“the contents spilled all over the box”
“I have found that results really vary”
“its expensive”
“Made it difficult to apply”
“Clogging after first use”
“For the amount I paid I would expect better quality and resistance, it was disappointing to open the packaging and see that about three colors had leaked and broken”
“All underglazes in the package were dry”
“Its not super great coverage with three coats for an entire piece”
“Under glaze paint dried up”
Top return reasons
Common questions
- Is underglaze for ceramics profitable to sell on Amazon United States?
- The niche generates $477K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the underglaze for ceramics niche?
- 9 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in underglaze for ceramics?
- Top complaints mined from reviews: Color, Leak-Proof, Functionality-Overall. The return rate is 1.1%.
- When does demand for underglaze for ceramics peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the underglaze for ceramics niche?
- Listings span $8.62–$207.77; the average listing price is $56.12 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.