polyurethane glue
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.8M$3.8M/yr · 3.8M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Good$1.16–$30.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.07avg listing price — sweet spot $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,637.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, polyurethane glue is a $3.8M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
polyurethane glue market data
- Units sold / yr
- 400K–500K
- avg 12,500–15,000/product
- Revenue / yr
- $4.0M–$5.0M
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.7%
- Avg brand age
- 60 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
371
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
2%
- Elmer's77%
- Amazon Basics9%
- GORILLA8%
- FITTDYHE2%
- CYAFIXED2%
- BAZIC PRODUCTS1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 18.6×
Top polyurethane glue search terms
- glue1.9M/yr
- elmers glue816K/yr
- school glue172K/yr
- white glue129K/yr
- liquid glue126K/yr
- elmers glue bottle178K/yr
- glue bottles94K/yr
- elmers46K/yr
- glue bottle51K/yr
- pegamento35K/yr
Top polyurethane glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elmers White Liquid School Glue 1 Gallon Safe Washable 1 Count - #1 Teacher Brand Bulk Arts & Crafts Projects Classroom Supplies Great for Making Slime
Elmer's$16.184.8★15,828 rev
Elmers Liquid School Glue Washable Safe and Nontoxic 4oz 1 Count - Back to School Supplies
Elmer's$1.164.7★2,380 rev
Elmers Liquid School Glue Slime & Craft Safe and Non-Toxic Washable White 4 Ounces Each 12 Count - For Classroom Home Office Teacher Supplies #1 Teacher Brand
Elmer's$11.694.8★12,644 rev
Elmers Washable No-Run School Glue 4 oz 3 Pack
Elmer's$9.144.7★527 rev
Elmers bundle Washable Liquid School Glue White Dries Clear 4 fl oz Plus Disappearing Purple Elmers School Glue Stick 7g 2pk
Elmer's$6.584.8★3,088 rev
Newest
by launch date
Elmers Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count - Posters Back to School Bulk Pack for Classrooms #1 Teacher Brand
Elmer's$7.4644,765 rev
Super Glue Gel Clear for Wood Plastic Metal Instant Superglue All Purpose Multipack Cyanoacrylate Adhesive Repair Ceramic Model Leather Rubber Glass Pottery Strong Bonding Single Use Glue Minis
CYAFIXED$7.083,362 rev
B7000 Jewelry Glue for Making FITTDYHE 1PCS 50ML/1.69 fl oz Clear Adhesive for Rhinestone Fabric Multipurpose Super B-7000 for Phone Repair Nail Art Wood Glass Charms
FITTDYHE$6.068,384 rev
Gorilla Super Glue FastSetting ImpactTough AllPurpose Adhesive with Anti-Clog Cap 4 -3 g Tubes (Pack of 1) - Clear
GORILLA$9.538,697 rev
Gorilla Super Glue Gel XL Clear 25g (Pack of 1) - FastSetting NoDrip Control for Precise AllPurpose Repairs
GORILLA$8.8439,753 rev
Trending
90-day click momentumElmers Liquid School Glue Washable Safe and Nontoxic 4oz 1 Count - Back to School Supplies
Elmer's$1.164.7★
ELMERS E1324 Elmers Glue-All Multi-Purpose Liquid Glue Extra Strong 7.625 Ounces 1 Count
Elmer's$3.274.7★
Elmers Washable No-Run School Glue 4 oz 3 Pack
Elmer's$9.144.7★
Aleenes AR6-2 Clear Gel Tacky Glue 4 oz. 4 oz. Multicolor
Aleene's$2.764.5★
Gorilla Super Glue Gel XL Clear 25g (Pack of 1) - FastSetting NoDrip Control for Precise AllPurpose Repairs
GORILLA$8.844.6★
What buyers say about polyurethane glue
What buyers praise and complain about, mined from review topics.What buyers love
“Very strong adhesive”
“Good quality for school use”
“Great deal”
“Does the job very well”
“AS advertised”
“Easy to Use”
“Super Strong”
“Great size”
“More durable than all purpose”
“Easy to clean up”
What buyers complain about
“Poor adhesion”
“Didn't work for me”
“absolutely IMPOSSIBLE to open”
“price is way too much”
“Quality control needs improvement”
“don't last”
“Kinda weak”
“Arrive leaking”
“wrong advertisement”
“small containers”
Top return reasons
Common questions
- Is polyurethane glue profitable to sell on Amazon United States?
- The niche generates $3.8M/yr across 27 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the polyurethane glue niche?
- 8 brands and 371 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in polyurethane glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Ease Of Use. The return rate is 0.5%.
- When does demand for polyurethane glue peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 18.6× the quietest.
- What does it cost to enter the polyurethane glue niche?
- Listings span $1.16–$30.91; the average listing price is $10.07 (sweet spot $15–$100). The average incumbent carries 12,637 reviews — the moat a new listing must climb.