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Polyurethane Glue

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Polyurethane Glue is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$2.2M/yr4.0M searches / yr
90-day growth
+27.9%search demand this quarter
Competition
61%top-5 click share · 4 brands · 394 sellers

Flapen Score

Polyurethane Glue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Polyurethane Glue is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polyurethane Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Polyurethane Glue 4.0M times last year and spent an estimated $2.2M. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
5.8%
Market size, estimated
$2.2Ma year
Peak month
August19.4× the quietest month
Top search term
glue2.0M searches a year

02 · Price

A sale here is worth $9.72.

Listings sell for $9.72 on average, from $0.71 to $31.17. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $9.72 that is $146K to $194K a year per listing.

Average price
$9.72under the $15 to $100 sweet spot
Price range
$0.71–$31.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$146K–$194K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #97 within Adhesives. It carries 13,936 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#97in Adhesives
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
13,936per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Polyurethane Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

394

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 27%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Polyurethane Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Jul, Aug · busiest ÷ quietest = 19.4×

Search terms

Top Polyurethane Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glue2.0M/yr
  • elmers glue863K/yr
  • school glue174K/yr
  • elmers glue bottle147K/yr
  • liquid glue126K/yr
  • white glue130K/yr
  • glue bottles90K/yr
  • glue bottle48K/yr
  • elmers46K/yr
  • elmers glue bottle 1 gallon51K/yr

Reviews and returns

What reviews say buyers love and hate about Polyurethane Glue

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Adhesion/Stickiness”
39%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Polyurethane Glue questions

Answered from the same tracked data.