paint by number for adults
Worth a lookShows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.9M$2.9M/yr · 11.3M searches
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$14.78avg listing price — sweet spot $15–$100
Price range
Good$6.22–$35.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good827.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paint by number for adults is a $2.9M/yr Amazon United States market (11.3M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 65/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 3,000–4,000/product
- Revenue / yr
- $3.7M–$4.4M
- units × avg price
- Launch success
- 63%
- 12 of 19 new (360d)
- Conversion rate
- 1.8%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.5%
- Avg brand age
- 28 months
- Avg seller age
- 168 days
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
38
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
35%
Top 20: 71%
Open market
56%
- CHWGLFGG15%
- Okarina8%
- Yezavesu7%
- xackcme6%
- Offito5%
- Ycydilirab4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)
CHWGLFGG$9.394.2★421 rev
Yezavesu Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Book Paint by Numbers Without Easel DIY Number Painting for Adults Flowers for Home Wall Decor Gift 10x 10 inch
Yezavesu$11.414.5★659 rev
4 Pack Paint by Numbers for Adults with Framed Canvas - with Wooden Easel Beach Paint by Number on Canvas DIY Sea Turtle Acrylic Oil Painting Kits with Brushes for Home Wall Decor (8x12 inch)
xackcme$28.344.3★428 rev
4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch
Okarina$27.954.7★114 rev
Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch
Ycydilirab$9.034.3★329 rev
Newest
by launch date
NKVNKV Paint by Numbers Kit for Adults Beginners Mountain Adult Paint by Numbers on 20 Lx16 W Canvas for Painting Kits for Adults in Colorful Boxfor Gift Home Wall Decor Without Frame (Mountain)
NKVNKV$13.9031 rev
Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch
Ycydilirab$9.03329 rev
PHANTASYART Book Paint by Numbers Kit for Adults Book Adult Paint by Numbers Books Canvas Paint by Numbers for Adults DIY Acrylic Paint Kit for Gifts Home Decor 16x20inch
PHANTASYART$9.8862 rev
GEMFAMILY Black Cat Paint by Numbers Kit for Adults Beginner Funny Adult Paint by Number Kits on Canvas Easy Canvas Paint by Numbers for Adults for Home Wall Decoration 16 X 20 inch
GEMFAMILY$8.07191 rev
CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)
CHWGLFGG$9.39421 rev
Trending
90-day click momentumNKVNKV Paint by Numbers Kit for Adults Beginners Mountain Adult Paint by Numbers on 20 Lx16 W Canvas for Painting Kits for Adults in Colorful Boxfor Gift Home Wall Decor Without Frame (Mountain)
NKVNKV$13.904.5★
PHANTASYART Book Paint by Numbers Kit for Adults Book Adult Paint by Numbers Books Canvas Paint by Numbers for Adults DIY Acrylic Paint Kit for Gifts Home Decor 16x20inch
PHANTASYART$9.884.3★
Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch
Ycydilirab$9.034.3★
Paint by Numbers Kit for Adults Beginners Animal hummingbird Adult Paint by Number Kits On Canvas DIY Acrylic Oil Number Painting Kits for Beginners Color by Number for Home Wall Decor 16x16Inch
BYGFHLYW$8.974.3★
ZRIZQ Paint by Numbers Kit for Adults Beginners Landscapes DIY Painting Set Relaxing Creative Craft Activity 16x20 Inch-Lemon Tree
ZRIZQ$9.954.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids and adults”
“the brushes are high quality”
“good variety of paint colors”
“Beautiful colors”
“Well worth it”
“Ease of use”
“good gift”
“Exactly as described”
“The design was incredibly clear”
“I like there are so many sizes”
What buyers complain about
“The quality of the paint is very crappy”
“Came in a small box”
“The colors are terrible”
“This brand is terrible”
“Nothing like the picture”
“very hard to see”
“Does not look nice in a frame”
“no way to figure out what color to use”
“Price is always going up”
“Not long lasting”
Top return reasons
Common questions
- Is paint by number for adults profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 51 tracked products. 12 of 19 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (65/100).
- How competitive is the paint by number for adults niche?
- 36 brands and 38 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in paint by number for adults?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.5%.
- When does demand for paint by number for adults peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the paint by number for adults niche?
- Listings span $6.22–$35.16; the average listing price is $14.78 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.
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