Is paint by number for adults profitable to sell on Amazon United States?

The niche generates $2.9M/yr across 51 tracked products. 12 of 19 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (65/100).

How competitive is the paint by number for adults niche?

36 brands and 38 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in paint by number for adults?

Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.5%.

When does demand for paint by number for adults peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the paint by number for adults niche?

Listings span $6.22–$35.16; the average listing price is $14.78 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.

paint by number for adults

Worth a look

Shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.9M

$2.9M/yr · 11.3M searches

Brand share

Great40%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good$14.78

avg listing price — sweet spot $15–$100

Price range

Good$6.22–$35.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good827.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, paint by number for adults is a $2.9M/yr Amazon United States market (11.3M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 65/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

paint by number for adults market data

Units sold / yr: 250K–300K; avg 3,000–4,000/product
Revenue / yr: $3.7M–$4.4M; units × avg price
Conversion rate: 1.8%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.5%
Avg brand age: 28 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

35%

Top 20: 71%

Open market

56%

CHWGLFGG15%
Okarina8%
Yezavesu7%
xackcme6%
Offito5%
Ycydilirab4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top paint by number for adults search terms

paint by numbers kit for adults5.9M/yr -29.0%1.3% conv.
paint by numbers1.6M/yr -21.7%0.7% conv.
paint by number1.1M/yr -12.0%0.7% conv.
paint by number for adults574K/yr -37.2%1.1% conv.
adult paint by number kits363K/yr -31.8%1.3% conv.
paint by numbers for adults331K/yr -34.4%1.0% conv.
paint by numbers kit229K/yr -16.5%0.7% conv.
framed paint by numbers kit for adults159K/yr -22.7%0.2% conv.
paint-by-number kits135K/yr -12.8%0.4% conv.
adult paint by number137K/yr -28.0%1.0% conv.

All search terms

Top paint by number for adults products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)

CHWGLFGG$9.394.2★421 rev

Yezavesu Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Book Paint by Numbers Without Easel DIY Number Painting for Adults Flowers for Home Wall Decor Gift 10x 10 inch

Yezavesu$11.414.5★659 rev

4 Pack Paint by Numbers for Adults with Framed Canvas - with Wooden Easel Beach Paint by Number on Canvas DIY Sea Turtle Acrylic Oil Painting Kits with Brushes for Home Wall Decor (8x12 inch)

xackcme$28.344.3★428 rev

4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch

Okarina$27.954.7★114 rev

Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch

Ycydilirab$9.034.3★329 rev

Newest

by launch date

Dream Tree Paint by Numbers Kits for Adults - Paint by Number Adult Tree Canvas Paint by Numbers for Adults Drawing Colorful Paintworks Artwork for Adult Home Wall Decoration and Gifts16x20inch

Ycydilirab$9.03329 rev

6mo ago

PHANTASYART Book Paint by Numbers Kit for Adults Book Adult Paint by Numbers Books Canvas Paint by Numbers for Adults DIY Acrylic Paint Kit for Gifts Home Decor 16x20inch

PHANTASYART$9.8862 rev

6mo ago

GEMFAMILY Black Cat Paint by Numbers Kit for Adults Beginner Funny Adult Paint by Number Kits on Canvas Easy Canvas Paint by Numbers for Adults for Home Wall Decoration 16 X 20 inch

GEMFAMILY$8.07191 rev

7mo ago

CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)

CHWGLFGG$9.39421 rev

8mo ago

Paint by Numbers Kit for Adults Beginner Landscape Scenery Adult Paint by Number Kits on Canvas DIY Waterfall Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X16 inch (Without Frame)

CHWGLFGG$9.11421 rev

8mo ago

What buyers say about paint by number for adults

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience13%

“Fun for kids and adults”

Quality-Overall12%

“the brushes are high quality”

Paint Quality11%

“good variety of paint colors”

Color10%

“Beautiful colors”

Value For Money9%

“Well worth it”

Ease Of Use8%

“Ease of use”

Gifting Purpose3%

“good gift”

Advertised Vs Actual Product3%

“Exactly as described”

Design-Overall3%

“The design was incredibly clear”

Size-Overall2%

“I like there are so many sizes”

What buyers complain about

Paint Quality22%

“The quality of the paint is very crappy”

Size-Overall13%

“Came in a small box”

Color8%

“The colors are terrible”

Quality-Overall7%

“This brand is terrible”

Advertised Vs Actual Product5%

“Nothing like the picture”

Ease Of Use3%

“very hard to see”

Frame Quality2%

“Does not look nice in a frame”

Display Colors2%

“no way to figure out what color to use”

Value For Money2%

“Price is always going up”

Durability2%

“Not long lasting”

Top return reasons

Paint Quality25%

Size-Overall17%

Advertised Vs Actual Product15%

Frame Quality12%

Material Quality6%

Quality-Overall4%

Value For Money3%

Print Quality2%

Defective Material/Parts2%

Stretchability/Expandability/Elasticity2%

Common questions

Is paint by number for adults profitable to sell on Amazon United States?: The niche generates $2.9M/yr across 51 tracked products. 12 of 19 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (65/100).
How competitive is the paint by number for adults niche?: 36 brands and 38 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in paint by number for adults?: Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.5%.
When does demand for paint by number for adults peak?: Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the paint by number for adults niche?: Listings span $6.22–$35.16; the average listing price is $14.78 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.