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Paint By Number for Adults

Paint By Number for Adults shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

65
Worth a look

Top 1% of 4,656 Arts, Crafts & Sewing niches · +18 vs the category median of 47

Market size 96Growth 12Conversion 22Competition 80Returns 85Price range 70Avg price 73Brand share 95Review moat 67Quality gap 62
This niche Category average · 4,656 niches

Is Paint By Number for Adults profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Paint By Number for Adults is a $2.9M/yr Amazon United States market (11.3M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 65/100.

Paint By Number for Adults: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.0% over the last 90 days and 1.8% of searches end in a purchase.

$2.9M

revenue / yr

Units sold / yr300K
Search volume / yr-26.0%11.3M
Conversion rate1.8%
Avg price$14.78

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers36 · 38
Top-5 product click share35%
Open market60%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement96%
New entrants (1y)19· 12 succeeded
Avg rating4.4★
Avg reviews828

Top Paint By Number for Adults products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

$0$117K$235K$352K$469K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

38

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

35%

Top 20: 71%

Open market

56%

  • CHWGLFGG15%
  • Okarina8%
  • Yezavesu7%
  • xackcme6%
  • Offito5%
  • Ycydilirab4%

Paint By Number for Adults demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11.3MCVR1.8%Products51Brands36Top 5 Brands40%OOS Rate1.5%Rating4.4★Reviews828Avg BSR#38
350K250KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Top Paint By Number for Adults search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paint by numbers kit for adults5.9M/yr
  • paint by numbers1.6M/yr
  • paint by number1.1M/yr
  • paint by number for adults574K/yr
  • adult paint by number kits363K/yr
  • paint by numbers for adults331K/yr
  • paint by numbers kit229K/yr
  • framed paint by numbers kit for adults159K/yr
  • paint-by-number kits135K/yr
  • adult paint by number137K/yr

What reviews say buyers love and hate about Paint By Number for Adults

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Fun/Entertainment Experience13%

Fun for kids and adults

Quality-Overall12%

the brushes are high quality

Paint Quality11%

good variety of paint colors

Color10%

Beautiful colors

Value For Money9%

Well worth it

What buyers complain about

67% of reviews
Paint Quality22%

The quality of the paint is very crappy

Size-Overall13%

Came in a small box

Color8%

The colors are terrible

Quality-Overall7%

This brand is terrible

Advertised Vs Actual Product5%

Nothing like the picture

Paint By Number for Adults return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
25%
2Size-Overall
17%
3Advertised Vs Actual Product
15%
4Frame Quality
12%
5Material Quality
6%

Common Paint By Number for Adults questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paint By Number for Adults 65/100 on Amazon United States — Worth a look. The niche generates $2.9M/yr across 51 tracked products. 12 of 19 products launched in the last 360 days are still selling. Search demand moved -26.0% over the last 90 days.
Search demand for Paint By Number for Adults on Amazon United States peaks in Jan–Dec, where the busiest month runs 2.2× the quietest.