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Natural Beads

Maybe

The top 5 brands take only 35% of clicks. But buyers convert on only 1.8% of searches, so Natural Beads is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 4,656 Arts, Crafts & Sewing niches · +12 vs the category median of 46
Market size
$164K/yr727K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
20%top-5 click share · 62 brands · 81 sellers

Flapen Score

Natural Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Natural Beads is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Natural Beads 727K times last year and spent an estimated $164K. The top 5 brands take 35% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
727K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.8%
Market size, estimated
$164Ka year
Peak month
July2.4× the quietest month
Top search term
natural stone beads131K searches a year

02 · Price

A sale here is worth $12.46.

Listings sell for $12.46 on average, from $4.29 to $32.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.46 that is $1K to $3K a year per listing.

Average price
$12.46under the $15 to $100 sweet spot
Price range
$4.29–$32.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,997 within Beading Supplies. It carries 1,081 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#1,997in Beading Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,081per listing
Listings tracked
99

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Natural Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

81

Top-5 brand share

35%

Top 20: 71%

Top-5 click share

20%

Top 20: 49%

Open market

62%

  • Brand 113%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Natural Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMayAug

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Natural Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natural stone beads131K/yr
  • bead spacers76K/yr
  • metal beads71K/yr
  • stones for jewelry making60K/yr
  • spacers for jewelry making52K/yr
  • natural stone beads for jewelry making49K/yr
  • natural gemstone beads27K/yr
  • metal beads for jewelry making36K/yr
  • gemstones for jewelry making38K/yr
  • bead spacers for jewelry making30K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Beads

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.7%of orders come back
“The bag seems small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Natural Beads questions

Answered from the same tracked data.