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Moss

Maybe

Shoppers spend an estimated $1.8M a year here. But demand is soft, at -5.3% this quarter, so Moss is a Maybe.

Flapen Score
64
64 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +18 vs the category median of 46
Market size
$1.8M/yr2.2M searches / yr
90-day growth
-5.3%search demand this quarter
Competition
41%top-5 click share · 25 brands · 47 sellers

Flapen Score

Moss against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Moss is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moss market on Amazon at a glance

Shoppers on Amazon United States searched for Moss 2.2M times last year and spent an estimated $1.8M. The top 5 brands take 61% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
7.7%
Market size, estimated
$1.8Ma year
Peak month
March1.6× the quietest month
Top search term
moss685K searches a year

02 · Price

A sale here is worth $10.95.

Listings sell for $10.95 on average, from $4.21 to $30.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At $10.95 that is $44K to $55K a year per listing.

Average price
$10.95under the $15 to $100 sweet spot
Price range
$4.21–$30.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
$44K–$55K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Floral Arranging. It carries 1,635 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Floral Arranging
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,635per listing
Listings tracked
50

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
39 months

Products

Top Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

47

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

41%

Top 20: 76%

Open market

34%

  • Brand 118%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 55%
  • Brand 65%

Demand

Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Moss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moss685K/yr
  • fake moss341K/yr
  • moss for plants indoor323K/yr
  • moss for crafts191K/yr
  • artificial moss79K/yr
  • moss decor62K/yr
  • preserved moss63K/yr
  • green moss60K/yr
  • faux moss49K/yr
  • reindeer moss53K/yr

Reviews and returns

What reviews say buyers love and hate about Moss

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Smell”
2.0%of orders come back
“Smells like fish”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Moss questions

Answered from the same tracked data.