Monster Clay
FailBuyers convert on only 1.5% of searches, so Monster Clay is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $115K/yr311K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 45 sellers
Flapen Score
Monster Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Monster Clay is stronger. Inside it, weaker.
Market
The Monster Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Monster Clay 311K times last year and spent an estimated $115K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $115Ka year
- Peak month
- June2.7× the quietest month
- Top search term
- plastilina para nios no toxica82K searches a year
02 · Price
A sale here is worth $24.56.
Listings sell for $24.56 on average, from $4.73 to $129.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $24.56 that is $12K to $18K a year per listing.
- Average price
- $24.56inside the $15 to $100 sweet spot
- Price range
- $4.73–$129.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Ceramics & Pottery. It carries 2,471 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #210in Ceramics & Pottery
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,471per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Monster Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Monster Clay Premium Grade Modeling Clay (4.5lb)
- Price
- $34.81
- Rating
- 4.8/5
- Reviews
- 1,850
- Age
- 13y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $16.68
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 2y ago

Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 3y ago

Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects
- Price
- $9.98
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 3y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 1y ago
Trending
estimated 90-day click momentum
Air Dry Clay Kit for Kids 36 Colors Non-Toxic Soft Modeling Clay Set
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 456
- Age
- 3y ago

Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor
- Price
- $43.30
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 5mo ago

ReArt Non-Drying Oil-Based Modeling Clay 2.6 Pounds Non Hardening Reusable Clay Non Toxic No Bake Professional Oil Base Sculpting Clay (White)
- Price
- $15.80
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 1y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 4 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $27.13
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay White 4 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $26.97
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor
- Price
- $43.30
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 5mo ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 1y ago

ReArt Non-Drying Oil-Based Modeling Clay 2.6 Pounds Non Hardening Reusable Clay Non Toxic No Bake Professional Oil Base Sculpting Clay (White)
- Price
- $15.80
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 1y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay White 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $16.52
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 1y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay White 4 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $26.97
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
45
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 90%
Open market
11%
- Pepy49%
- The Monster Makers23%
- Crayola6%
- Play-Doh4%
- Cra-Z-Art3%
- ReArt3%
- Open — no brand owns it (7 brands, 11%)
Demand
Monster Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Search terms
Top Monster Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plastilina para nios no toxica82K/yr
- monster clay55K/yr
- plasticine31K/yr
- plasticine modeling clay19K/yr
- non drying modeling clay18K/yr
- plastilina modeling clay13K/yr
- oil based clay10K/yr
- non drying clay9K/yr
- modeling10K/yr
- plasticine clay10K/yr
Reviews and returns
What reviews say buyers love and hate about Monster Clay
We read the reviews and the return reasons for every product selling here.
“came dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Monster Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









