Skip to content

Monster Clay

Fail

Buyers convert on only 1.5% of searches, so Monster Clay is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$115K/yr311K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
52%top-5 click share · 13 brands · 45 sellers

Flapen Score

Monster Clay against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Monster Clay is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monster Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Monster Clay 311K times last year and spent an estimated $115K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
1.5%
Market size, estimated
$115Ka year
Peak month
June2.7× the quietest month
Top search term
plastilina para nios no toxica82K searches a year

02 · Price

A sale here is worth $24.56.

Listings sell for $24.56 on average, from $4.73 to $129.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $24.56 that is $12K to $18K a year per listing.

Average price
$24.56inside the $15 to $100 sweet spot
Price range
$4.73–$129.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Ceramics & Pottery. It carries 2,471 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#210in Ceramics & Pottery
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,471per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Monster Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

45

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

11%

  • Brand 149%
  • Brand 223%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Monster Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Monster Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastilina para nios no toxica82K/yr
  • monster clay55K/yr
  • plasticine31K/yr
  • plasticine modeling clay19K/yr
  • non drying modeling clay18K/yr
  • plastilina modeling clay13K/yr
  • oil based clay10K/yr
  • non drying clay9K/yr
  • modeling10K/yr
  • plasticine clay10K/yr

Reviews and returns

What reviews say buyers love and hate about Monster Clay

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
14%of negative reviews mention “Moist/Dry”
0.9%of orders come back
“came dry”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Monster Clay questions

Answered from the same tracked data.