Is knitting needles profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 82 tracked products. 6 of 19 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Worth a look (64/100).

How competitive is the knitting needles niche?

45 brands and 89 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in knitting needles?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.7%.

When does demand for knitting needles peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the knitting needles niche?

Listings span $3.86–$210.66; the average listing price is $29.61 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.

knitting needles

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.61

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Market size

Great$1.8M

$1.8M/yr · 2.3M searches

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good1,215.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.86–$210.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, knitting needles is a $1.8M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

knitting needles market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: $1.8M–$2.4M; units × avg price
Conversion rate: 2.6%
Avg BSR: #188
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.7%
Avg brand age: 43 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

34%

Top 20: 81%

Top-5 click share

22%

Top 20: 60%

Open market

62%

Aeelike12%
Yarniss6%
ChiaoGoo6%
Katech5%
BCMRUN5%
LRDCREEE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top knitting needles search terms

knitting needles1.1M/yr -42.6%2.0% conv.
circular knitting needles276K/yr -44.8%1.6% conv.
interchangeable knitting needles250K/yr -44.5%1.5% conv.
knitting needles set152K/yr -61.6%1.8% conv.
circular knitting needles set76K/yr -58.7%2.8% conv.
bamboo knitting needles56K/yr -45.2%3.1% conv.
knitting needle35K/yr -30.5%2.5% conv.
knitting needle set37K/yr -37.9%1.8% conv.
wooden knitting needles31K/yr -45.1%2.8% conv.
knitting needles circular32K/yr -51.0%1.8% conv.

All search terms

Top knitting needles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Interchangeable Knitting Needle Set with Circular Cable for Crafters 13 Circular Knitting Needles with 4 Cable 3-10 mm Aluminum Knitting Needles for Beginner DIY Crafts Red Needle Set

Aeelike$29.974.2★535 rev

Interchangeable Circular Knitting Needles Set Includes 13 Pairs of Premium Aluminum Needles and Knitting Tools Box for Knitting Projects Use

LRDCREEE$29.854.9★32 rev

36PCS Bamboo Knitting Needles Set BetyBedy Single Pointed Knitting Needles 9 Inches Length Knitting Crochet Supplies for Beginners Handmade (18 Sizes from 2.0mm-10.0mm)

BetyBedy$7.614.5★4,026 rev

Yarniss Bamboo Circular Knitting Needle with Case 13 Pair Interchangeable Knitting Needles with Flexible Cables 3.5mm~10.0mm 4-Inch Round Knitting Needle US Size 2.5~15

Yarniss$37.674.2★429 rev

liomey Interchangeable Circular Knitting Needles Set - 13 Pairs of 4 Inch (3mm-10mm) Aluminum Needles Ergonomic Design for Beginners and Advanced Knitters Purple

liomey$26.614.2★73 rev

Newest

by launch date

4-inch Knitting Needles Set 13 Pairs Interchangeable Circular Knitting Needles Set Aluminum 3-10mm with 5 Cables Knitting Accessories and Case Green

Generic$37.4335 rev

6mo ago

Yarniss Bamboo Circular Knitting Needle with Case 13 Pair Interchangeable Knitting Needles with Flexible Cables 3.5mm~10.0mm 4-Inch Round Knitting Needle US Size 2.5~15

Yarniss$37.67429 rev

9mo ago

Katech Interchangeable Knitting Needles Set- 9 Pairs Circular Knitting Needles Size 2.5 4 5 6 7 8 9 10 11 Round Knittings Needle with 5 Cable and Case Accessories for Sweater Sock Blanket

Katech$30.0766 rev

11mo ago

4.9inch Interchangeable Bamboo Circular Knitting Needles Set with Case

WAZAIGUR$39.1882 rev

1y ago

Interchangeable Circular Knitting Needles Set Includes 13 Pairs of Premium Aluminum Needles and Knitting Tools Box for Knitting Projects Use

LRDCREEE$29.8532 rev

1y ago

What buyers say about knitting needles

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Very affordable”

Quality-Overall17%

“Affordable quality”

Advertised Vs Actual Product8%

“As described”

Ease Of Use8%

“Ease of use”

Size-Overall7%

“Fits excellent”

Soft Feel4%

“smooth action”

Stitch/Finish/Polish4%

“The scissors and stitch markers are nice to have”

Grip3%

“Very comfortable grip”

Strength3%

“These are sturdy”

Durability3%

“they did not break”

What buyers complain about

Durability13%

“Fell Apart”

Quality-Overall13%

“the quality is very subpar”

Size-Overall11%

“Doens't fit”

Value For Money4%

“A little bit expensive”

Strength2%

“- The case doesn't appear sturdy”

Thickness2%

“Also thick shape is difficult to use”

Defective Material/Parts2%

“do not fit the screw on the cables”

Connectivity-Overall2%

“Cable connection is very poor”

Ease Of Use2%

“hard to manage”

Hard Feel2%

“rough and sharp”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product10%

Quality-Overall7%

Defective Material/Parts6%

Value For Money5%

Functionality-Overall4%

Material Quality3%