knitting needles
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.61avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Market size
Great$1.8M$1.8M/yr · 2.3M searches
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Good1,215.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.86–$210.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, knitting needles is a $1.8M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- $1.8M–$2.4M
- units × avg price
- Launch success
- 32%
- 6 of 19 new (360d)
- Conversion rate
- 2.6%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.7%
- Avg brand age
- 43 months
- Avg seller age
- 165 days
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
89
Top-5 brand share
34%
Top 20: 81%
Top-5 click share
22%
Top 20: 60%
Open market
62%
- Aeelike12%
- Yarniss6%
- ChiaoGoo6%
- Katech5%
- BCMRUN5%
- LRDCREEE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 82 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Interchangeable Knitting Needle Set with Circular Cable for Crafters 13 Circular Knitting Needles with 4 Cable 3-10 mm Aluminum Knitting Needles for Beginner DIY Crafts Red Needle Set
Aeelike$29.974.2★535 rev
Interchangeable Circular Knitting Needles Set Includes 13 Pairs of Premium Aluminum Needles and Knitting Tools Box for Knitting Projects Use
LRDCREEE$29.854.9★32 rev
36PCS Bamboo Knitting Needles Set BetyBedy Single Pointed Knitting Needles 9 Inches Length Knitting Crochet Supplies for Beginners Handmade (18 Sizes from 2.0mm-10.0mm)
BetyBedy$7.614.5★4,026 rev
Yarniss Bamboo Circular Knitting Needle with Case 13 Pair Interchangeable Knitting Needles with Flexible Cables 3.5mm~10.0mm 4-Inch Round Knitting Needle US Size 2.5~15
Yarniss$37.674.2★429 rev
liomey Interchangeable Circular Knitting Needles Set - 13 Pairs of 4 Inch (3mm-10mm) Aluminum Needles Ergonomic Design for Beginners and Advanced Knitters Purple
liomey$26.614.2★73 rev
Newest
by launch date
TRILVIX Circular Knitting Needles Set 13 Pairs Interchangeable Knitting Needles 3mm-10mm with 4 Cables Accessories & Purple Case 4 Inch Aluminum Knitting Needles US Size 2~15
TRILVIX$28.8031 rev
Aeelike Interchangeable Knitting Needles Set 13 Pairs Aluminum Circular Knitting Needles (3.0mm-10.0mm) with 4 Flexible Cords for Lace Socks & Bulky Projects Travel Weaving Gift Set
Aeelike$31.6212 rev
9 Pairs Bamboo Knitting Needles Set 13.8 in Long Natural Wooden Knitting Needle Single Point Straight Wood Needles with Pouch Knitting Needle for Beginners Making Sweater Shawl Scarf
Uswin$14.4212 rev
4-inch Knitting Needles Set 13 Pairs Interchangeable Circular Knitting Needles Set Aluminum 3-10mm with 5 Cables Knitting Accessories and Case Green
Generic$37.4335 rev
9 Pairs Bamboo Knitting Needles Set with 6 Stitch Holders 2-10mm Single Point Wooden Knitting Needles 10in Long for Scarves Hats Beginners Complete Knitting Accessories Kit
IGVSP$9.905 rev
Trending
90-day click momentumAeelike Interchangeable Knitting Needles Set 13 Pairs Aluminum Circular Knitting Needles (3.0mm-10.0mm) with 4 Flexible Cords for Lace Socks & Bulky Projects Travel Weaving Gift Set
Aeelike$31.624.3★
9 Pairs Bamboo Knitting Needles Set 13.8 in Long Natural Wooden Knitting Needle Single Point Straight Wood Needles with Pouch Knitting Needle for Beginners Making Sweater Shawl Scarf
Uswin$14.424.0★
TRILVIX Circular Knitting Needles Set 13 Pairs Interchangeable Knitting Needles 3mm-10mm with 4 Cables Accessories & Purple Case 4 Inch Aluminum Knitting Needles US Size 2~15
TRILVIX$28.804.2★
Aeelike Interchangeable Knitting Needles Set 13 Pairs Circular Knitting Needles Aluminum (Size 3.0mm-10.0mm) with 4 Cables for DIY Crafts Socks Blankets Cushions Ideal Crochet Gift
Aeelike$33.164.2★
5.5 mm Circular Knitting Needles US9 |40 inches/100 cm | Suitable for Beginners to Knit Sweaters Scarves Blankets and Other Projects!
Soosui$6.074.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Affordable quality”
“As described”
“Ease of use”
“Fits excellent”
“smooth action”
“The scissors and stitch markers are nice to have”
“Very comfortable grip”
“These are sturdy”
“they did not break”
What buyers complain about
“Fell Apart”
“the quality is very subpar”
“Doens't fit”
“A little bit expensive”
“- The case doesn't appear sturdy”
“Also thick shape is difficult to use”
“do not fit the screw on the cables”
“Cable connection is very poor”
“hard to manage”
“rough and sharp”
Top return reasons
Common questions
- Is knitting needles profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 82 tracked products. 6 of 19 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Worth a look (64/100).
- How competitive is the knitting needles niche?
- 45 brands and 89 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in knitting needles?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.7%.
- When does demand for knitting needles peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the knitting needles niche?
- Listings span $3.86–$210.66; the average listing price is $29.61 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.
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