Kandi
MaybeAn estimated 1.0% of orders come back. But buyers convert on only 1.9% of searches, so Kandi is a Maybe.
- Flapen Score
- 57 / 100Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 4657
- Market size
- $292K/yr873K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 36%top-5 click share · 33 brands · 40 sellers
Flapen Score
Kandi against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Kandi is stronger. Inside it, weaker.
Market
The Kandi market on Amazon at a glance
Shoppers on Amazon United States searched for Kandi 873K times last year and spent an estimated $292K. The top 5 brands take 48% of clicks. Demand peaks in Jun–Sep–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.
- Searches, last 12 months
- 873K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $292Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- kandi491K searches a year
02 · Price
A sale here is worth $17.91.
Listings sell for $17.91 on average, from $5.30 to $36.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $17.91 that is $4K to $9K a year per listing.
- Average price
- $17.91inside the $15 to $100 sweet spot
- Price range
- $5.30–$36.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,644 within Beading Supplies. It carries 733 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #1,644in Beading Supplies
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 733per listing
- Listings tracked
- 57
04 · Newcomers
14 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Kandi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LIS HEGENSA 24Color 1000PCS Kandi Pony Beads Bracelets Jewelry Making Kits
- Price
- $6.51
- Rating
- 4.6/5
- Reviews
- 2,378
- Age
- 2y ago

5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making
- Price
- $20.48
- Rating
- 4.8/5
- Reviews
- 1,393
- Age
- 2y ago

Pony Beads for Bracelets 4026 Pcs 72 Colors Kandi Beads for Jewelry Making
- Price
- $24.43
- Rating
- 4.7/5
- Reviews
- 232
- Age
- 1y ago

Redtwo 7 Boxes 5000 Pcs Pony Beads Kit 144 Colors 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit with 600+Pcs Letter Bead DIY Crafts Gifts for Tween Girls Kids
- Price
- $24.75
- Rating
- 4.7/5
- Reviews
- 279
- Age
- 1y ago

Wutubug 3000Pcs 56 Colors Pony Beads for Bracelet Making Kit Rainbow Kandi Beads Friendship Bracelet Kit with 910pcs A-Z Letter Bead DIY Jewelry Making Craft for Adults
- Price
- $18.58
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 2y ago
Trending
estimated 90-day click momentum
46 Colors Pony Beads Funtopia Kandi Beads for Friendship Bracelet Making
- Price
- $20.07
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 2mo ago

Simetufy 10000PCS Pony Beads Bulk 48 Colors Kandi Bracelet Making Kit
- Price
- $30.67
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3mo ago

HardyGuo 6 box pony beads kit kandi 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit withLetter beads DIY Crafts Gifts
- Price
- $25.13
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 5mo ago

Gionlion 1000PCS Pony Beads Bulk Bracelet Making Kit 24 Colors Kandi Beads for Bracelets and Jewelry Making Letter Beads and Charms for DIY Hair Braiding Craft and Gift for Girls
- Price
- $8.43
- Rating
- 4.7/5
- Reviews
- 140
- Age
- 4mo ago

Tondiamo 1 Pcs Star Kandi Beads Pants Chain Pony Beaded Hip Hop Trousers Chains for Punk Jean Women Wallet Key Chain(Color Matching)
- Price
- $11.36
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 11mo ago
Newest
by launch date
46 Colors Pony Beads Funtopia Kandi Beads for Friendship Bracelet Making
- Price
- $20.07
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 2mo ago

Simetufy 10000PCS Pony Beads Bulk 48 Colors Kandi Bracelet Making Kit
- Price
- $30.67
- Rating
- 4.6/5
- Reviews
- 266
- Age
- 3mo ago

Gionlion 1000PCS Pony Beads Bulk Bracelet Making Kit 24 Colors Kandi Beads for Bracelets and Jewelry Making Letter Beads and Charms for DIY Hair Braiding Craft and Gift for Girls
- Price
- $8.43
- Rating
- 4.7/5
- Reviews
- 140
- Age
- 4mo ago

HardyGuo 6 box pony beads kit kandi 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit withLetter beads DIY Crafts Gifts
- Price
- $25.13
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 5mo ago

Gionlion 6000+ PCS Pony Beads 30 Assorted Colors Includes Glow in the Dark Bead Kandi Beads for Jewelry Making Friendship Bracelet 6x9mm Hair Bead for Braids in Shock Resistant Packaging
- Price
- $21.92
- Rating
- 4.6/5
- Reviews
- 554
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
40
Est. top-5 brand share
48%
Top 20: 90%
Est. top-5 click share
36%
Top 20: 70%
Open market
47%
- LIS HEGENSA11%
- Simetufy11%
- Funtopia10%
- Sistenia10%
- Redtwo7%
- QUEFE5%
Demand
Kandi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Sep, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Kandi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kandi491K/yr
- kandi kit73K/yr
- mini pony beads43K/yr
- kandi bracelet kit138K/yr
- kandi making kit25K/yr
- kandi beads kit19K/yr
- bracelet making kit pony beads15K/yr
- pony beads for keychains5K/yr
- kandi bead kit10K/yr
- pony bead bracelets6K/yr
Reviews and returns
What reviews say buyers love and hate about Kandi
We read the reviews and the return reasons for every product selling here.
“broken in half”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kandi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









