Is kandi profitable to sell on Amazon United States?

The niche generates $373K/yr across 50 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the kandi niche?

30 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in kandi?

Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 1.0%.

When does demand for kandi peak?

Demand peaks in Jun–Sep–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the kandi niche?

Listings span $5.24–$32.71; the average listing price is $17.53 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.

kandi

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Great$17.53

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good641.32

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.24–$32.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$373K

$373K/yr · 871K searches

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, kandi is a $373K/yr Amazon United States market (871K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jun–Sep–Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kandi market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $263K–$351K; units × avg price
Conversion rate: 2.4%
Avg BSR: #1,983
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.3%
Avg brand age: 32 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

38%

Top 20: 73%

Open market

49%

LIS HEGENSA11%
Simetufy9%
Redtwo9%
Sistenia8%
Funtopia8%
SJZWSD6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +8.9% search growth over the last 90 days.

Peak months: Jun, Sep, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top kandi search terms

kandi489K/yr -2.8%1.0% conv.
kandi bracelet kit144K/yr -21.4%3.9% conv.
kandi kit72K/yr +36.7%2.8% conv.
mini pony beads42K/yr +90.3%0.8% conv.
kandi making kit24K/yr +100.8%4.1% conv.
kandi beads kit19K/yr +12.3%2.4% conv.
bracelet making kit pony beads16K/yr +20.7%3.0% conv.
pony beads for keychains4K/yr +453.7%1.2% conv.
kandi bead kit10K/yr +7.9%3.0% conv.
kandi set9K/yr +17.4%2.3% conv.

All search terms

Top kandi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LIS HEGENSA 24Color 1000PCS Kandi Pony Beads Bracelets Jewelry Making Kits

LIS HEGENSA$6.464.7★2,286 rev

Redtwo 7 Boxes 5000 Pcs Pony Beads Kit 144 Colors 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit with 600+Pcs Letter Bead DIY Crafts Gifts for Tween Girls Kids

Redtwo$24.984.7★261 rev

5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making

Sistenia$20.504.8★1,367 rev

5 Boxes Pony Beads Bracelet Kit UV Color-Changing & Glow Kandi Beads

SJZWSD$21.624.6★371 rev

Pony Beads for Bracelets 4026 Pcs 72 Colors Kandi Beads for Jewelry Making

Funtopia$24.404.7★211 rev

Newest

by launch date

Simetufy 10000PCS Pony Beads Bulk 48 Colors for Kandi Bracelet Making

Simetufy$30.7961 rev

3mo ago

Gionlion 1000PCS Pony Beads Bulk Bracelet Making Kit 24 Colors Kandi Beads for Bracelets and Jewelry Making Letter Beads and Charms for DIY Hair Braiding Craft and Gift for Girls

Gionlion$8.52111 rev

4mo ago

HardyGuo 6 box pony beads kit kandi 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit withLetter beads DIY Crafts Gifts

Hardy Guo$25.0211 rev

5mo ago

Gionlion 6000+ PCS Pony Beads 30 Assorted Colors Includes Glow in the Dark Bead Kandi Beads for Jewelry Making Friendship Bracelet 6x9mm Hair Bead for Braids in Shock Resistant Packaging

Gionlion$22.14511 rev

9mo ago

Simetufy 10000Pcs Pony Beads Bulk 30 Colors for Kandi Bracelet Making

Simetufy$31.53469 rev

10mo ago

What buyers say about kandi

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Colors are beautiful”

Quality-Overall16%

“The quality is solid”

Value For Money13%

“Very affordable”

Fun/Entertainment Experience8%

“fun for all ages”

Gifting Purpose5%

“Amazing gift”

Advertised Vs Actual Product5%

“As shown”

Ease Of Use4%

“Ease of use”

Durability3%

“Seem durable”

Stretchability/Expandability/Elasticity3%

“the elastic is good”

Embellishment/Embroidery Quality2%

“I love these all the beads look very cute”

What buyers complain about

Durability16%

“broken in half”

Color9%

“still not accurate with the color”

Quality-Overall7%

“The quality of the container is also cheap”

Size-Overall7%

“feels too big”

Strength6%

“Weak Box”

Advertised Vs Actual Product5%

“Does not look like picture”

Stretchability/Expandability/Elasticity2%

“would have liked it to have the elastic”

Ease Of Use2%

“Case a bit tough to open for my daughter”

Leak-Proof2%

“the beads spilled everywhere”

Storage Capacity2%

“the case arrived with a cracked hinge which makes storage frustrating”

Top return reasons

Size-Overall38%

Value For Money11%

Advertised Vs Actual Product11%

Color8%

Defective Material/Parts6%

Quality-Overall5%