Foam Clay
FailThe top 5 brands take 95% of clicks, so Foam Clay is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $105K/yr521K searches / yr
- 90-day growth
- +30.7%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 11 sellers
Flapen Score
Foam Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Foam Clay is stronger. Inside it, weaker.
Market
The Foam Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Foam Clay 521K times last year and spent an estimated $105K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 521K
- Growth, 90 days vs prior 90
- +30.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $105Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- foam clay248K searches a year
02 · Price
A sale here is worth $14.50.
Listings sell for $14.50 on average, from $6.99 to $31.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $14.50 that is $36K to $44K a year per listing.
- Average price
- $14.50under the $15 to $100 sweet spot
- Price range
- $6.99–$31.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $36K–$44K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Ceramics & Pottery. It carries 3,155 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #57in Ceramics & Pottery
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 3,155per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Foam Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Moldable Cosplay Foam Clay (White) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 6,209
- Age
- 6y ago

BOHS Foam Clay Pro White Air Dry Modeling Clay 3 lb Bucket
- Price
- $29.41
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 4y ago

BOHS Foam Clay White Air Dry Modeling Clay 1.1 lb
- Price
- $11.13
- Rating
- 4.7/5
- Reviews
- 3,361
- Age
- 7y ago

ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime
- Price
- $10.18
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 7y ago

Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 6,209
- Age
- 6y ago
Trending
estimated 90-day click momentum
24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts
- Price
- $6.99
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 6,209
- Age
- 6y ago

Moldable Cosplay Foam Clay (White) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 6,209
- Age
- 6y ago

ifergoo Air Dry Clay 36 Colors Magic Foam DIY Molding Clay for Slime
- Price
- $10.18
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 7y ago
Newest
by launch date
24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts
- Price
- $6.99
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

RAINFLOW White Foam Clay - Moldable Cosplay Foam Clay Soft Squishy
- Price
- $7.89
- Rating
- 4.1/5
- Reviews
- 205
- Age
- 1y ago

BOHS Foam Clay 12 Colors Air Dry Modeling Clay 2.65 lb
- Price
- $31.90
- Rating
- 4.8/5
- Reviews
- 370
- Age
- 3y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

BOHS Foam Clay Pro White Air Dry Modeling Clay 3 lb Bucket
- Price
- $29.41
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
11
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
2%
- CALPALMY48%
- BOHS28%
- ifergoo13%
- RAINFLOW4%
- OJYUDD4%
- Cosclay3%
- Open — no brand owns it (1 brand, 2%)
Demand
Foam Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Foam Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foam clay248K/yr
- air dry foam clay46K/yr
- foam clay air dry38K/yr
- cosclay28K/yr
- fomi moldeable13K/yr
- bohs foam clay15K/yr
- air dry foam9K/yr
- modeling foam16K/yr
- foamy moldeable11K/yr
- clay foam10K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Clay
We read the reviews and the return reasons for every product selling here.
“Dry so fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









