Is crayon box profitable to sell on Amazon United States?

The niche generates $259K/yr across 47 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +44.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the crayon box niche?

27 brands and 214 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in crayon box?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.

When does demand for crayon box peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 10.9× the quietest.

What does it cost to enter the crayon box niche?

Listings span $4.38–$43.07; the average listing price is $18.28 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.

crayon box

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$18.28

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Good$4.38–$43.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+44.2%

90-day search growth — must beat 0% to launch

Market size

Okay$259K

$259K/yr · 808K searches

Review moat

Okay1,704.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, crayon box is a $259K/yr Amazon United States market (808K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

crayon box market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $457K–$548K; units × avg price
Conversion rate: 1.8%
Avg BSR: #328
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 2.8%
Avg brand age: 42 months
Avg seller age: 133 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

214

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

35%

Top 20: 77%

Open market

39%

Dcocdeely20%
It's Academic12%
BeapTcely9%
Suzile8%
Sooez7%
Amazon Basics6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.2% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.9×

Open Trend

Top crayon box search terms

crayon box261K/yr +29.5%2.4% conv.
crayon boxes60K/yr +146.3%1.5% conv.
crayon holder82K/yr +14.7%1.1% conv.
crayon storage52K/yr +6.8%1.0% conv.
crayon boxes plastic88K/yr +68.8%1.8% conv.
plastic crayon box41K/yr +91.0%2.0% conv.
crayon case39K/yr -2.1%2.1% conv.
crayon boxes bulk16K/yr +118.2%0.8% conv.
crayon storage box25K/yr +12.8%2.1% conv.
crayon holders for classroom17K/yr +224.6%0.6% conv.

All search terms

Top crayon box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dcocdeely 30 Pcs Plastic Crayon Box Holds 24 Crayon With Hinged Lid Clear Crayon Organizer Holder Case Crayon Storage Containers for Art Crafts School Classroom Supplies (30)

Dcocdeely$23.504.6★75 rev

Its Academic Crayon Box with Hinged Lid and Snap Closure Clear Purple and Green Plastic 16-Pack (Colors May Vary)

It's Academic$14.274.7★800 rev

Amazon Basics 4-Pack Large Pencil Cases Storage Organizer Durable Plastic School Supply Box Multi-Color Student Organization for Office College & Classroom Supplies

Amazon Basics$9.664.4★4,517 rev

Suzile 25 Pcs Plastic Crayon Boxes with Snap Lids Crayon Storage Organizer Stackable Container Bulk Pencil Case for Pen Crafts Classroom Supplies(Clear)

Suzile$34.683.8★104 rev

Super Stacker Plastic Crayon Box Stackable Crayon Organizer Crayon Holder Case for School Craft Storage Organizer Small Storage Containers with Lids Color May Vary 3.5 x 4.75 x 1.5 Inches

Advantus$4.384.4★718 rev

Newest

by launch date

BeapTcely 30 Pcs Plastic Crayon Box with Hinged Lid Clear Storage Containers Crayon Case for School Classroom Supplies (Clear)

BeapTcely$22.595 rev

8mo ago

24 Pcs Clear Crayon Box Holds 24 Crayons 4.5 x 3.4 Inch Plastic Stackable Case Mini Storage Containers Box with Hinged Lid for School Classroom Office Supply (Clear)

BeapTcely$21.237 rev

8mo ago

Dcocdeely 36 Pcs Plastic Crayon Box Mini Plastic Storage Containers with Lid 4.5x3.4 Inches Clear Rectangle Box Small Storage Boxes for Crafts Jewelry Beads Office Supplies (Clear)

Dcocdeely$25.9011 rev

11mo ago

Dcocdeely 25 Pcs Plastic Crayon Box Mini Plastic Storage Containers with Lid 4.5x3.4 Inches Clear Rectangle Box Small Storage Boxes for Crafts Jewelry Beads Office Supplies (Clear)

Dcocdeely$22.4813 rev

11mo ago

BeapTcely 24 Pcs Plastic Crayon Box with Lid 4.8 x 3.4 Stackable Case Mini Storage Containers Box Clear Latch Storage Bins for Organizer Art Craft School Classroom Office Supply (24)

BeapTcely$28.8910 rev

1y ago

What buyers say about crayon box

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall12%

“Good fit”

Quality-Overall12%

“solid quality made”

Storage Capacity10%

“Good Storage”

Value For Money9%

“Good Value”

Ease Of Use8%

“Very handy”

Strength7%

“Well constructed”

Advertised Vs Actual Product6%

“As advertised”

Color5%

“The colors are so pretty”

Document Organizing/Classification5%

“Great Organizer for the Classroom”

Durability4%

“It also seems like very durable plastic material”

What buyers complain about

Size-Overall18%

“They are not quite the perfect size”

Quality-Overall11%

“Not great quality”

Durability10%

“Break easily”

Strength9%

“Pretty flimsy,”

Color6%

“The coloring pages are not as nice as I recall them being long ago”

Locking Mechanism5%

“but lid is not very secure”

Advertised Vs Actual Product4%

“Incorrect length in description”

Material Quality3%

“plastic quality feels very cheap”

Product Condition2%

“Pretty sure we were sent a used/returned product which was not correct”

Ease Of Use2%

“Great a little hard to open and close”

Top return reasons

Size-Overall59%

Value For Money7%

Bin Capacity7%

Defective Material/Parts6%

Advertised Vs Actual Product4%

Material Quality3%

Storage Capacity2%

Functionality-Overall2%

Color2%

Quality-Overall2%

Common questions

Is crayon box profitable to sell on Amazon United States?: The niche generates $259K/yr across 47 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +44.2%. Flapen's verdict: Worth a look (62/100).
How competitive is the crayon box niche?: 27 brands and 214 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in crayon box?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.
When does demand for crayon box peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 10.9× the quietest.
What does it cost to enter the crayon box niche?: Listings span $4.38–$43.07; the average listing price is $18.28 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.