Clay Roller
MaybeProducts sell for $20.83 on average, inside the sweet spot. But buyers convert on only 1.6% of searches, so Clay Roller is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $128K/yr387K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 52%top-5 click share · 24 brands · 37 sellers
Flapen Score
Clay Roller against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Roller is stronger. Inside it, weaker.
Market
The Clay Roller market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Roller 387K times last year and spent an estimated $128K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 387K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $128Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- clay roller97K searches a year
02 · Price
A sale here is worth $20.83.
Listings sell for $20.83 on average, from $6.26 to $120.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $20.83 that is $10K to $16K a year per listing.
- Average price
- $20.83inside the $15 to $100 sweet spot
- Price range
- $6.26–$120.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$16K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Ceramics & Pottery. It carries 574 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Ceramics & Pottery
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 574per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Clay Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
37
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
52%
Top 20: 91%
Open market
34%
- Brand 131%
- Brand 216%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Clay Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
Search terms
Top Clay Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay roller97K/yr
- clay rolling pin46K/yr
- clay roller machine44K/yr
- polymer clay roller44K/yr
- rolling pin for clay29K/yr
- clay press15K/yr
- acrylic roller13K/yr
- clay rollers13K/yr
- acrylic roller for polymer clay8K/yr
- polymer clay roller machine15K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Roller
We read the reviews and the return reasons for every product selling here.
“Much smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Roller questions
Answered from the same tracked data.









