Is charms for keychain making profitable to sell on Amazon United States?

The niche generates $232K/yr across 55 tracked products. 25 of 36 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the charms for keychain making niche?

41 brands and 47 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in charms for keychain making?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.8%.

When does demand for charms for keychain making peak?

Demand peaks in May; the busiest month runs 2.3× the quietest.

What does it cost to enter the charms for keychain making niche?

Listings span $5.73–$47.51; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.

charms for keychain making

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$17.80

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$5.73–$47.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,123.89

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.3%

90-day search growth — must beat 0% to launch

Market size

Okay$232K

$232K/yr · 682K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, charms for keychain making is a $232K/yr Amazon United States market (682K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May. Verdict: Worth a look — 62/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

charms for keychain making market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $178K–$223K; units × avg price
Conversion rate: 1.9%
Avg BSR: #520
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.2%
Avg brand age: 21 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

32%

Top 20: 67%

Open market

58%

CMVFYL12%
Muitcdo8%
BaubleBar7%
Acejoz6%
selizo5%
MYCUTEY4%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +33.3% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.3×

Open Trend

Top charms for keychain making search terms

bag charm kit309K/yr +53.9%1.4% conv.
charms for keychain making171K/yr +36.8%0.8% conv.
keychain charms bulk63K/yr -5.9%0.7% conv.
bag charms bulk44K/yr +5.8%0.1% conv.
charm keychain kit18K/yr +19.1%1.2% conv.
key chain charms bulk16K/yr +5.4%0.6% conv.
keychain charm kit16K/yr -3.2%0.8% conv.
key ring charms12K/yr +17.5%0.2% conv.
keychain add ons7K/yr +17.4%0.0% conv.
keychain kit with charms11K/yr -32.9%1.1% conv.

All search terms

Top charms for keychain making products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys

CMVFYL$7.674.6★884 rev

BaubleBar Ultimate DIY Bag Charm Kit | Oprahs Favorite Things | Great for a Gift Party or Family Activity | Keychain Jewelry Making Kit with Beads | DIY Customizable Crafts for All Ages

BaubleBar$47.514.6★179 rev

Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)

Muitcdo$10.244.7★253 rev

200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)

Acejoz$11.924.6★2,809 rev

MYCUTEY 421Pcs DIY Keychain Making Kit - Beaded Keychain & Bag Charm Craft Supplies with Colorful Beads Cords and Acrylic Heart Flower Charms Personalized Alphabet A-Z Name Making Kit Gifts

MYCUTEY$21.094.4★63 rev

Newest

by launch date

Sistenia 200PCS Charms for Jewelry Making Bulk Mixed Color Gold Metal Enamel Charm for Bracelets Keychain Making Cute Heart Fun Pendants DIY Earring Necklaces Bag Charms for Arts & Crafts Supplies

Sistenia$10.6379 rev

1mo ago

421 PCS DIY Beaded Keychain Making Kit Bag Charm Craft Supplies Acrylic Alphabet Bag Beads Heart Star Flower Shapes Make Handmade Gifts for Friends Family Create Zipper Pulls Making Kit Gifts

Generic$21.1332 rev

3mo ago

ClenClever 548Pcs Keychain & Bracelet Making Kit DIY Bag Charm Kit Set

ClenClever$30.4255 rev

3mo ago

Kasmena 750+PCS DIY Bag Charm Kit for Women Beaded Keychain Making Set

Kasmena$27.359 rev

5mo ago

Wurosi Acrylic 865PCS Beaded Keychain Making Kit DIY Bag Charm Kit

Wurosi$22.2930 rev

6mo ago

What buyers say about charms for keychain making

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Amazing quality”

Fun/Entertainment Experience12%

“Fun and easy”

Value For Money10%

“For the price”

Ease Of Use8%

“Its easy to hold”

Color8%

“Colors are amazing”

Gifting Purpose6%

“Good for gifting”

Advertised Vs Actual Product5%

“As described”

Size-Overall5%

“size was great”

Design-Overall4%

“Very cute charms with amazing detail”

Durability3%

“The case is durable”

What buyers complain about

Size-Overall15%

“These are actually quite large”

Quality-Overall10%

“Poor quality”

Advertised Vs Actual Product9%

“The description doesnt match the product”

Value For Money4%

“Not worth the money”

Color4%

“Poor color”

Strength4%

“The plastic box that it comes in is a little flimsy”

Durability3%

“could easily break if caught on something or pulled at”

Instructions/User Manual/Troubleshooting3%

“I wish it had better directions”

Material Quality2%

“the material they are made of is not very strong”

Thickness2%

“String too thick”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product14%

Value For Money9%

Quality-Overall7%

Color7%

Defective Material/Parts4%

Functionality-Overall2%

Shape/Style1%

Material Quality1%

Product Condition1%

Common questions

Is charms for keychain making profitable to sell on Amazon United States?: The niche generates $232K/yr across 55 tracked products. 25 of 36 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the charms for keychain making niche?: 41 brands and 47 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in charms for keychain making?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.8%.
When does demand for charms for keychain making peak?: Demand peaks in May; the busiest month runs 2.3× the quietest.
What does it cost to enter the charms for keychain making niche?: Listings span $5.73–$47.51; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.