Is catnip oil profitable to sell on Amazon United States?

The niche generates $65K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +451.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the catnip oil niche?

13 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in catnip oil?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.7%.

When does demand for catnip oil peak?

Demand peaks in May–Jun–Jul; the busiest month runs 7.2× the quietest.

What does it cost to enter the catnip oil niche?

Listings span $6.97–$26.77; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.

catnip oil

Worth a look

Shows demand growing +451.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+451.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.00

avg listing price — sweet spot $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good938.69

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.97–$26.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$65K

$65K/yr · 71K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, catnip oil is a $65K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

catnip oil market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $80K–$96K; units × avg price
Conversion rate: 5.7%
Avg BSR: #723
Page quality: 0%
Prime: 69%
Sponsored: 77%
Out of stock: 10.4%
Avg brand age: 57 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

23%

EUQEE36%
Gya Labs11%
Sheer Essence10%
From The Field8%
Herb Pharm6%
W4W6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +451.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.2×

Open Trend

Top catnip oil search terms

catnip essential oil28K/yr >1,000%5.5% conv.
catnip oil21K/yr +194.3%5.6% conv.
catnip essential oil for mosquito repellent4K/yr >1,000%4.5% conv.
catnip oil essential3K/yr >1,000%6.9% conv.
catnip oil insect repellent4K/yr +579.0%3.0% conv.
cat nip oil4K/yr +228.7%6.6% conv.
catnip oil for cats5K/yr +7.0%5.3% conv.
catnip essential oil organic2K/yr >1,000%7.5% conv.

All search terms

Top catnip oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EUQEE 118ML Catnip Essential Oil Fresh Herbal Aroma Catnip Essential Oil with Glass Dropper Great for Air Refresher Massage Diffuser DIY Soap Candle Making Aromatherapy Sleep

EUQEE$14.834.3★6,095 rev

100% Pure Catnip Essential Oil - 0.34 Fl Oz - Catnip Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$9.944.2★96 rev

Catnip Oil (Nepeta Cataria) Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.16 Fl.OZ

Sheer Essence$12.173.9★139 rev

From The Field$6.974.2★1,960 rev

Herb Pharm Catnip Liquid Herbal Extract: Calming Nervous System Support | Vegan Organic Catnip Tincture | Herbal Support for the Nervous System | Non-GMO Gluten-Free Up to ~3 Week Supply 1 oz*

Herb Pharm$15.154.3★509 rev

Newest

by launch date

SMILEFITPRO PetCalm Co. Catnip Oil Daily Wellness for Cats (60 Ml / 2 Fl Oz)

SMILEFITPRO$22.606 rev

2mo ago

PLYNXE Catnip Oil for Cats Premium Catnip Essential Oil Supports Cat Digestive & Immune Balance 60ml (1)

PLYNXE$22.145 rev

3mo ago

Catnip Essential Oil | 100% Pure Undiluted and Natural | Therapeutic Grade Premium Oils for Aromatherapy & Diffuser (5ML)

Shudh Aura$14.942 rev

6mo ago

EUQEE 118ML Catnip Essential Oil Fresh Herbal Aroma Catnip Essential Oil with Glass Dropper Great for Air Refresher Massage Diffuser DIY Soap Candle Making Aromatherapy Sleep

EUQEE$14.836,095 rev

7mo ago

W4W Mosquito Oil - 100% Essential Oil Blend - 4 Oz - Mosquitoes Gnats & Other Flying Insects - for use with Diffusers Sprays Lotions & Soaps - 4 Ounce Dropper Bottle

W4W$17.01369 rev

2y ago

What buyers say about catnip oil

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly29%

“My cats really enjoy it”

Smell17%

“Great calming effect no bad odor”

Quality-Overall13%

“Good quality”

Fun/Entertainment Experience7%

“Great price too so it's affordable and It's FUN”

Spray/Flow6%

“I can just use a quick spray very affordable as well”

Value For Money3%

“Well worth the price”

Advertised Vs Actual Product3%

“Product delivers promise”

Ease Of Use3%

“Super simple”

Strength3%

“Good and strong”

Soothing/Teething3%

“Within a couple days they are much calmer”

What buyers complain about

Smell30%

“didn't care for the smell either”

Value For Money15%

“Not Worth the Money”

Functionality-Overall11%

“Didn't work”

Size-Overall6%

“MUCH smaller bottle than I expected”

Quality-Overall6%

“Not the best”

Strength3%

“Not strong enough”

Allergies3%

“My two cats had very little reaction to this product”

Oily/Greasy3%

“This is not catnip oil”

Instructions/User Manual/Troubleshooting3%

“It doesnt come with instructions so I dont know whether it is given orally or on skin”

Suction3%

“I dont like unsolicited sucking”

Top return reasons

Smell35%

Functionality-Overall20%

Advertised Vs Actual Product11%

Spray/Flow10%

Leak-Proof4%

Size-Overall2%

Oily/Greasy2%

Value For Money2%

Compatibility-Overall2%

Strength1%

Common questions

Is catnip oil profitable to sell on Amazon United States?: The niche generates $65K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +451.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the catnip oil niche?: 13 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in catnip oil?: Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.7%.
When does demand for catnip oil peak?: Demand peaks in May–Jun–Jul; the busiest month runs 7.2× the quietest.
What does it cost to enter the catnip oil niche?: Listings span $6.97–$26.77; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.