Calligraphy Pens

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

4.6%

Market size, estimated

$1.2Ma year

Peak month

December2.1× the quietest month

Top search term

calligraphy pens694K searches a year

Listings sell for $16.31 on average, from $5.80 to $57.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $16.31 that is $24K to $33K a year per listing.

Average price

$16.31inside the $15 to $100 sweet spot

Price range

$5.80–$57.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$33K

Returns

1.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #123 within Drawing. It carries 6,142 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#123in Drawing

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,142per listing

Listings tracked

48

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months