adult coloring books bulk
Worth a lookShows low returns (1.0%), but soft demand (-22.3% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Good$6.24–$39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,051.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay$238K$238K/yr · 532K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, adult coloring books bulk is a $238K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
adult coloring books bulk market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $314K–$392K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #874
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 11.1%
- Avg brand age
- 36 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
39
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
29%
Top 20: 59%
Open market
29%
- ZICOTO29%
- ColorIt18%
- ADEVIAN10%
- apolyone5%
- Kalysky5%
- RYVE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Mar, Apr, Dec · busiest ÷ quietest = 2.3×
Top adult coloring books bulk search terms
- adult coloring book spiral bound140K/yr
- spiral coloring book for adults99K/yr
- spiral bound adult coloring book58K/yr
- adult coloring books spiral bound45K/yr
- spiral adult coloring book37K/yr
- colorit adult coloring book spiral bound23K/yr
- adult coloring books bulk20K/yr
- colorit coloring books21K/yr
- adult spiral coloring book17K/yr
- adult coloring book for women spiral bound16K/yr
Top adult coloring books bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beautiful Adult Coloring Book Set of 2 for Relaxation - Sassy Motivational and Funny Color Books - The Perfect Stress-Relieving Gift for Women
ZICOTO$6.554.7★467 rev
Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women with Easy & Simple to Color Pages
ZICOTO$10.934.7★760 rev
Adult Coloring Book for Women Coloring Books for Adults Relaxation Spiral Bound Adult Coloring Book for Women Relaxation Page One Sided Design Thick Paper Non-Bleed Mindfulness Gifts Arts and Crafts to Relax Anxiety and Depression 30 Pages of DREAM GARDEN
ADEVIAN$9.274.5★1,366 rev
Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women
ZICOTO$7.514.7★300 rev
Kalysky Adult Coloring Books Set:3 Coloring Books for Adults Animal Flowers & Other Themes Designs.Coloring Books for Adults to Relax and Relieve Anxiety
Kalysky$15.454.6★3,234 rev
Newest
by launch date
Womens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries
VYRANA$8.42710 rev
Mandala Coloring Book for Adults Hardcover: 50 Unique Designs Spiral Coloring Book for Adults with Perforated Pages. (Mandala Designs 9 x 12 inches 50 Sheets) Valentines Day Gifts.
ARTEXAUS$15.38278 rev
Mandala Coloring Book for Adults Relaxation and Teens Stress Relief Spiral Coloring Book for Women Hard Cover Spiral Bound Mindfulness Stress-Free Patterns for Adult to Relax Relieve Anxiety Gifts
PAGEMORE$9.9691 rev
Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women
ZICOTO$7.51300 rev
Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries
VYRANA$8.71710 rev
Trending
90-day click momentumWomens Coloring Book 30 Pages Flower Pattern Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries
VYRANA$8.424.5★
Mandala Coloring Book for Adults Relaxation and Teens Stress Relief Spiral Coloring Book for Women Hard Cover Spiral Bound Mindfulness Stress-Free Patterns for Adult to Relax Relieve Anxiety Gifts
PAGEMORE$9.964.8★
Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women
ZICOTO$7.514.7★
Womens Coloring Book 30 Pages Inspirational Quotes Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries
VYRANA$8.714.5★
ColorIt Mandalas Volume IV Spiral Bound Adult Coloring Book with 50 Mandala Patterns for Relaxation and Stress Relief - Includes Perforated Pages Thick Paper Hardback Covers and Blotter Page
ColorIt$21.824.7★
What buyers say about adult coloring books bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“These were well-made”
“Fun Gifts”
“The designs are elegant”
“Beautiful Gift”
“Great buy”
“Like the small size”
“Just what I needed”
“Easy to Use”
“Great pictures”
What buyers complain about
“Didnt think I would ever actually color it”
“size is not what I expected”
“Small print”
“the physical quality isn't that awesome”
“Not worth the price”
“Some of the pictures were a little bit too detailed for me”
“now you cant color that page because the ink has seeped through”
“The pages are thick”
“Could be more of a variety in designs”
“That the markers do t work”
Top return reasons
Common questions
- Is adult coloring books bulk profitable to sell on Amazon United States?
- The niche generates $238K/yr across 81 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the adult coloring books bulk niche?
- 27 brands and 39 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in adult coloring books bulk?
- Top complaints mined from reviews: Color, Size-Overall, Print Quality. The return rate is 1.0%.
- When does demand for adult coloring books bulk peak?
- Demand peaks in Mar–Apr–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the adult coloring books bulk niche?
- Listings span $6.24–$39.65; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 1,052 reviews — the moat a new listing must climb.