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Shower Oil

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 92% of clicks, so Shower Oil is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£732K/yr833K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
44%top-5 click share · 9 brands · 243 sellers

Flapen Score

Shower Oil against its category

The dotted line is the Beauty average. Past it, Shower Oil is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Oil 833K times last year and spent an estimated £732K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 833K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £732K a year.

Searches, last 12 months
833K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
7.3%
Market size, estimated
£732Ka year
Peak month
December7.4× the quietest month
Top search term
bioderma181K searches a year

02 · Price

A sale here is worth £12.03.

Listings sell for £12.03 on average, from £1.40 to £29.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £12.03 that is £18K to £24K a year per listing.

Average price
£12.03under the $15 to $100 sweet spot
Price range
£1.40–£29.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Bath & Body. It carries 6,089 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#190in Bath & Body
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,089per listing
Listings tracked
33

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
58 months

Products

Top Shower Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

243

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

4%

  • Brand 143%
  • Brand 222%
  • Brand 315%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 4%)

Demand

Shower Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 7.4×

Search terms

Top Shower Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bioderma181K/yr
  • shower oil161K/yr
  • palmolive shower gel100K/yr
  • uriage56K/yr
  • loccitane almond shower oil60K/yr
  • bioderma atoderm53K/yr
  • bioderma shower oil36K/yr
  • shower oil body wash28K/yr
  • loccitane shower oil26K/yr
  • palmolive25K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.2%of orders come back
“No scent”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shower Oil questions

Answered from the same tracked data.