shower oil
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good£732K£732K/yr · 833K searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.40–£29.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.03avg listing price — sweet spot $15–$100
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,089.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shower oil is a £732K/yr Amazon United Kingdom market (833K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £722K–£962K
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 7.3%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 150 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
243
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
4%
- Bioderma43%
- L'OCCITANE22%
- Palmolive15%
- Uriage8%
- NIVEA5%
- SANCTUARY4%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 7.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bioderma Atoderm Body Wash Family (Women Men and Kids) Moisturizing and Cleansing Shower Oil for Very Dry Sensitive Skin 33.80 Fl Oz 1 Liter
Bioderma£14.724.6★31,324 rev
LOCCITANE Almond Shower Oil 250ml | Moisturising & Nourishing | Vegan & 99% Readily Biodegradable | Luxury & Clean Beauty Body Wash for All Skin Types
L'OCCITANE£16.114.5★2,534 rev
LOCCITANE - Almond (Amande Sublime) Shower Oil - 75 ml
L'OCCITANE£7.174.3★152 rev
Palmolive Thermal Spa Glowing Oil Body Wash 400ml Scented Shower Gel
Palmolive£1.514.7★48 rev
Nivea Shower Oil Natural Caring 200ml From Germany
NIVEA£6.014.3★3,495 rev
Newest
by launch dateLOCCITANE - Almond (Amande Sublime) Shower Oil - 75 ml
L'OCCITANE£7.17152 rev
LOCCITANE - Almond (Amande Sublime) Shower Oil Refill - 500 ml
L'OCCITANE£29.48163 rev
LOCCITANE - Almond (Amande Sublime) Shower Oil - 250 ml
L'OCCITANE£19.27163 rev
Palmolive Thermal Spa Glowing Oil Body Wash 400ml Scented Shower Gel
Palmolive£1.5148 rev
Bioderma Atoderm Shower Oil - Nourishing & Cleansing Body Wash Hydrate Soothe & Protect Dry & Sensitive Skin - with Glycerin & Niacinamides 200ML
Bioderma£10.6112 rev
Trending
90-day click momentumLOCCITANE - Almond (Amande Sublime) Shower Oil - 75 ml
L'OCCITANE£7.174.3★
Palmolive Thermal Spa Glowing Oil Body Wash 400ml Scented Shower Gel
Palmolive£1.514.7★
LOCCITANE - Almond (Amande Sublime) Shower Oil Refill - 500 ml
L'OCCITANE£29.484.4★
LOCCITANE - Almond (Amande Sublime) Shower Oil - 250 ml
L'OCCITANE£19.274.4★
Uriage Shower Oil 500 mL - Face & Body Wash - Dry & Sensitive Skin - Cleanses Nourishes Prevents Dryness - 25% Glycerin & Extra-Rich Agents - Physiological pH - Soap-Free
Uriage£10.694.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Subtle fragrance”
“Good moisturiser”
“Makes my skin so soft”
“This cream is such good quality”
“Good Value for money”
“Great for dry skin”
“great for skin”
“Good cleanser”
“No irritation”
“Easy to lather up”
What buyers complain about
“No scent”
“Not moisturising”
“pricey”
“irritation started again”
“unfortunately it doesnt help my ultra dry skin”
“Bottle is smaller than I thought”
“It arrived leaked”
“Not oil”
“- It does not lather much”
“doesnt look like the pic”
Top return reasons
Common questions
- Is shower oil profitable to sell on Amazon United Kingdom?
- The niche generates £732K/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the shower oil niche?
- 9 brands and 243 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in shower oil?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.2%.
- When does demand for shower oil peak?
- Demand peaks in Dec; the busiest month runs 7.4× the quietest.
- What does it cost to enter the shower oil niche?
- Listings span £1.40–£29.48; the average listing price is £12.03 (sweet spot $15–$100). The average incumbent carries 6,089 reviews — the moat a new listing must climb.
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