How competitive is the Shower Oil niche on Amazon United Kingdom?

9 brands and 243 sellers compete in Shower Oil on Amazon United Kingdom. The top 5 Shower Oil products take 44% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Shower Oil?

Shower Oil buyers on Amazon United Kingdom complain most about Smell, Moist/Dry, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Shower Oil niche?

Shower Oil sells for £12.03 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.40–£29.48. The average incumbent carries 6,089 reviews — the moat a new listing must climb.

Shower Oil

Shower Oil shows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

This niche Category average · 2,481 niches

Is Shower Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shower Oil is a £732K/yr Amazon United Kingdom market (833K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Shower Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.2% over the last 90 days and 7.3% of searches end in a purchase.

£732K

revenue / yr

Units sold / yr80K

Search volume / yr+8.2%833K

Conversion rate7.3%

Avg price£12.03

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 243

Top-5 product click share44%

Open market8%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Top Shower Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bioderma Atoderm Body Wash Family (Women Men and Kids) Moisturizing and Cleansing Shower Oil for Very Dry Sensitive Skin 33.80 Fl Oz 1 Liter

Price: £14.72
Rating: 4.6/5
Reviews: 31,324
Age: 10y ago

LOCCITANE Almond Shower Oil 250ml | Moisturising & Nourishing | Vegan & 99% Readily Biodegradable | Luxury & Clean Beauty Body Wash for All Skin Types

Price: £16.11
Rating: 4.5/5
Reviews: 2,534
Age: 13y ago

LOCCITANE - Almond (Amande Sublime) Shower Oil - 75 ml

Price: £7.17
Rating: 4.3/5
Reviews: 152
Age: 4mo ago

Palmolive Thermal Spa Glowing Oil Body Wash 400ml Scented Shower Gel

Price: £1.51
Rating: 4.7/5
Reviews: 48
Age: 5mo ago

Nivea Shower Oil Natural Caring 200ml From Germany

Price: £6.01
Rating: 4.3/5
Reviews: 3,495
Age: 10y ago

Newest

by launch date

LOCCITANE - Almond (Amande Sublime) Shower Oil - 75 ml

Price: £7.17
Rating: 4.3/5
Reviews: 152
Age: 4mo ago

LOCCITANE - Almond (Amande Sublime) Shower Oil Refill - 500 ml

Price: £29.48
Rating: 4.4/5
Reviews: 163
Age: 4mo ago

LOCCITANE - Almond (Amande Sublime) Shower Oil - 250 ml

Price: £19.27
Rating: 4.4/5
Reviews: 163
Age: 4mo ago

Palmolive Thermal Spa Glowing Oil Body Wash 400ml Scented Shower Gel

Price: £1.51
Rating: 4.7/5
Reviews: 48
Age: 5mo ago

Sol de Janeiro Delicia Drench Shower Oil 385 ml

Price: £16.51
Rating: 4.6/5
Reviews: 1,423
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

243

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

Bioderma43%
L'OCCITANE22%
Palmolive15%
Uriage8%
NIVEA5%
SANCTUARY4%
Open — no brand owns it (3 brands, 4%)

Shower Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume833KCVR7.3%Products33Brands9Top 5 Brands92%OOS Rate0.0%Rating4.6★Reviews6,089Avg BSR#190

Peak months: Dec · busiest ÷ quietest = 7.4×

Top Shower Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bioderma181K/yr +11.4%4.9% conv.
shower oil161K/yr +10.1%4.6% conv.
palmolive shower gel100K/yr +1.7%5.6% conv.
uriage56K/yr +4.9%1.2% conv.
loccitane almond shower oil60K/yr +19.6%8.2% conv.
bioderma atoderm53K/yr -4.4%7.6% conv.
bioderma shower oil36K/yr -26.2%11.1% conv.
shower oil body wash28K/yr +14.1%5.6% conv.
loccitane shower oil26K/yr +6.6%5.9% conv.
palmolive25K/yr +0.1%3.0% conv.

What reviews say buyers love and hate about Shower Oil

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Smell23%

“Subtle fragrance”

Moist/Dry13%

“Good moisturiser”

Soft Feel11%

“Makes my skin so soft”

Quality-Overall9%

“This cream is such good quality”

Value For Money8%

“Good Value for money”

What buyers complain about

62% of reviews

Smell16%

“No scent”

Moist/Dry9%

“Not moisturising”

Value For Money9%

“pricey”

Allergies6%

“irritation started again”

Suitability Dry Skin6%

“unfortunately it doesnt help my ultra dry skin”

Shower Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

18%

2Smell

17%

3Size-Overall

10%

4Defective Material/Parts

5Oily/Greasy

Common Shower Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shower Oil 54/100 on Amazon United Kingdom — Worth a look. The niche generates £732K/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +8.2% over the last 90 days.