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Goggles

Fail

The top 5 brands take 100% of clicks, so Goggles is a Fail.

Flapen Score
42
42 / 100
Top 8% of 53 Sporting Goods niches · +7 vs the category median of 35
Market size
$5K/yr12K searches / yr
90-day growth
+39.9%search demand this quarter
Competition
60%top-5 click share · 3 brands · 8 sellers

Flapen Score

Goggles against its category

The dotted line is the Sporting Goods average. Past it, Goggles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goggles market on Amazon at a glance

Shoppers on Amazon Singapore searched for Goggles 12K times last year and spent an estimated $5K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+39.9%
Conversion, latest week
1.4%
Market size, estimated
$5Ka year
Top search term
swimming goggles7K searches a year

02 · Price

A sale here is worth $31.61.

Listings sell for $31.61 on average, from $20.46 to $43.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $31.61 that is $0 to $3K a year per listing.

Average price
$31.61inside the $15 to $100 sweet spot
Price range
$20.46–$43.85
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #52 within Sporting Goods. It carries 5,161 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#52in Sporting Goods
Average rating
4.49 starsAmazon Singapore average 4.47 stars
Average reviews
5,161per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 238%
  • Brand 31%

Demand

Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.6× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Goggles

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Value For Money”
44%of negative reviews mention “Suitability Fog”
1.2%of orders come back
“there is still an issue of fogging”
A buyer, on “Suitability Fog”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

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FAQ

Common Goggles questions

Answered from the same tracked data.