Goggles
FailThe top 5 brands take 100% of clicks, so Goggles is a Fail.
- Flapen Score
- 42 / 100Top 8% of 53 Sporting Goods niches · +7 vs the category median of 3542
- Market size
- $5K/yr12K searches / yr
- 90-day growth
- +39.9%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 8 sellers
Flapen Score
Goggles against its category
The dotted line is the Sporting Goods average. Past it, Goggles is stronger. Inside it, weaker.
Market
The Goggles market on Amazon at a glance
Shoppers on Amazon Singapore searched for Goggles 12K times last year and spent an estimated $5K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +39.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $5Ka year
- Top search term
- swimming goggles7K searches a year
02 · Price
A sale here is worth $31.61.
Listings sell for $31.61 on average, from $20.46 to $43.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $31.61 that is $0 to $3K a year per listing.
- Average price
- $31.61inside the $15 to $100 sweet spot
- Price range
- $20.46–$43.85
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #52 within Sporting Goods. It carries 5,161 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #52in Sporting Goods
- Average rating
- 4.49 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,161per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Goggles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Speedo Unisex-Adult Swim Goggles Sunny G
- Price
- $29.08
- Rating
- 4.3/5
- Reviews
- 446
- Age
- 2y ago

Arena AS5SGG02U Swimming Goggles WA Approved Cobra Ultra One Size Fits Most Mirrored Finish Top Racing Model
- Price
- $41.51
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

Speedo Womens Biofuse 2.0 Swimming Goggles | Design for Women | Patented Adjustment Mechanism | Anti-Fog | Waterproof | Comfortable Fit Swimming Goggles Navy Blue/Peacock/Funny Pink One Size
- Price
- $24.80
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 2y ago

Arena AS5SGG02U Swimming Goggles WA Approved Cobra Ultra One Size Fits Most Mirrored Finish Top Racing Model
- Price
- $40.82
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

Speedo Unisex Adult Biofuse.2.0 Swimming Goggles Blue One Size
- Price
- $29.85
- Rating
- 4.4/5
- Reviews
- 13,565
- Age
- 3y ago
Trending
estimated 90-day click momentum
Speedo Unisex-Adult Swim Goggles Sunny G
- Price
- $29.08
- Rating
- 4.3/5
- Reviews
- 446
- Age
- 2y ago

Speedo Unisex Adult Biofuse 2.0 Swimming Goggles Mirror Black One Size
- Price
- $33.55
- Rating
- 4.5/5
- Reviews
- 1,248
- Age
- 3y ago

Arena AS5SGG02U Swimming Goggles WA Approved Cobra Ultra One Size Fits Most Mirrored Finish Top Racing Model
- Price
- $41.51
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

Speedo Unisex-Adult Swim Goggles Swedish 2-Pack Blue
- Price
- $25.40
- Rating
- 4.1/5
- Reviews
- 1,623
- Age
- 13y ago

ARENA Unisex Adult The One Swim Mask Fitness Swimming Goggles for Men and Women Large Fit Polycarbonate Mirror Lens Blue/White
- Price
- $36.22
- Rating
- 4.1/5
- Reviews
- 1,079
- Age
- 2y ago
Newest
by launch date
View V240SAM SKGO Swimming Goggles Made in Japan Prevents Slipping During Diving and Turns Cushioned Racing Model for Ages 10 to Adults WA Approved Anti-Fog with Just Rub Mirror Type
- Price
- $21.66
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Arena AS5SGG02U Swimming Goggles WA Approved Cobra Ultra One Size Fits Most Mirrored Finish Top Racing Model
- Price
- $40.82
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

Arena AS5SGG02U Swimming Goggles WA Approved Cobra Ultra One Size Fits Most Mirrored Finish Top Racing Model
- Price
- $39.89
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

Arena AS5SGG02U Swimming Goggles WA Approved Cobra Ultra One Size Fits Most Mirrored Finish Top Racing Model
- Price
- $41.51
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

Arena AS5SGG02U Swimming Goggles WA Approved Cobra Ultra One Size Fits Most Mirrored Finish Top Racing Model
- Price
- $43.85
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Speedo61%
- ARENA38%
- VIEW(ビュー)1%
Demand
Goggles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.6× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Goggles
We read the reviews and the return reasons for every product selling here.
“there is still an issue of fogging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goggles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









