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Arena

Fail

The top 5 brands take 100% of clicks, so Arena is a Fail.

Flapen Score
30
30 / 100
Ranks 42 of 53 Sporting Goods niches · −5 vs the category median of 35
Market size
$3K/yr15K searches / yr
90-day growth
+38.9%search demand this quarter
Competition
87%top-5 click share · 1 brands · 8 sellers

Flapen Score

Arena against its category

The dotted line is the Sporting Goods average. Past it, Arena is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arena market on Amazon at a glance

Shoppers on Amazon Singapore searched for Arena 15K times last year and spent an estimated $3K. One brand takes every click. Demand peaks in Jul. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+38.9%
Conversion, latest week
0.5%
Market size, estimated
$3Ka year
Peak month
July2.2× the quietest month
Top search term
arena11K searches a year

02 · Price

A sale here is worth $41.50.

Listings sell for $41.50 on average, from $22.40 to $58.68. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $41.50 that is $0 to $4K a year per listing.

Average price
$41.50inside the $15 to $100 sweet spot
Price range
$22.40–$58.68
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #68 within Sporting Goods. It carries 1,896 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#68in Sporting Goods
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
1,896per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Arena products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Arena search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Arena

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Suitability Fog”
3.8%of orders come back
“there is still an issue of fogging”
A buyer, on “Suitability Fog”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Arena questions

Answered from the same tracked data.