How competitive is the Basketball niche on Amazon Singapore?

3 brands and 14 sellers compete in Basketball on Amazon Singapore. The top 5 Basketball products take 84% of clicks and its top 5 brands hold 100% of demand.

Basketball

brand-locked demand (top 5 brands take 100% of clicks) — Basketball doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 24 of 53 Sporting Goods niches · on the category median

This niche Category average · 53 niches

Is Basketball profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Basketball is a $8K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Basketball: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.2% over the last 90 days and 1.1% of searches end in a purchase.

$8K

revenue / yr

Units sold / yr250

Search volume / yr+9.2%13K

Conversion rate1.1%

Avg price$57.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 14

Top-5 product click share84%

Open market0%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Basketball products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Molten BG3800 Series Indoor/Outdoor Basketball FIBA Approved Size 7 2- Tone Design Model: B7G3800

Price: $44.78
Rating: 4.6/5
Reviews: 2,891
Age: 6y ago

Wilson Basketball NBA AUTHENTIC WZ2016501XB7 Indoor/Outdoor Size 7 / Diameter 9.6 inches (24.5 cm)

Price: $62.46
Rating: 4.7/5
Reviews: 625
Age: 1y ago

WILSON NBA Forge Indoor/Outdoor Basketball - Brown Size 7-29.5

Price: $50.84
Rating: 4.7/5
Reviews: 878
Age: 1y ago

Molten BG Series Composite Basketball FIBA Approved - BG4500 Size 7 Two-Tone (B7G4500)

Price: $87.49
Rating: 4.5/5
Reviews: 436
Age: 2y ago

Molten BG3800 Series Indoor/Outdoor Basketball FIBA Approved Size 5

Price: $42.01
Rating: 4.6/5
Reviews: 555
Age: 6y ago

Newest

by launch date

WILSON NBA Forge Indoor/Outdoor Basketball - Brown Size 7-29.5

Price: $50.84
Rating: 4.7/5
Reviews: 878
Age: 1y ago

Wilson Basketball NBA AUTHENTIC WZ2016501XB7 Indoor/Outdoor Size 7 / Diameter 9.6 inches (24.5 cm)

Price: $62.46
Rating: 4.7/5
Reviews: 625
Age: 1y ago

WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 3-22

Price: $51.18
Rating: 4.7/5
Reviews: 37
Age: 1y ago

WILSON NBA Forge Indoor/Outdoor Basketball - Brown Size 6-28.5

Price: $53.05
Rating: 4.7/5
Reviews: 878
Age: 1y ago

Molten BG Series Composite Basketball FIBA Approved - BG4500 Size 7 Two-Tone (B7G4500)

Price: $87.49
Rating: 4.5/5
Reviews: 436
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Molten62%
WILSON35%
VS VITAL SALVEO3%
Open — no brand owns it (0%)

Basketball demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR1.1%Products10Brands3Top 5 Brands100%OOS Rate5.8%Rating4.5★Reviews898Avg BSR#31

Top Basketball search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

basketball10K/yr +19.4%0.4% conv.
wilson basketball2K/yr -12.5%0.3% conv.
molten basketball1K/yr -22.9%1.0% conv.

Basketball return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

50%

2Grip

50%

Common Basketball questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basketball 35/100 on Amazon Singapore — Skip it. The niche generates $8K/yr across 10 tracked products. Search demand moved +9.2% over the last 90 days.

Basketball sells for $57.47 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $23.08–$94.31. The average incumbent carries 898 reviews — the moat a new listing must climb.