Is air mattress profitable to sell on Amazon Singapore?

The niche generates $11K/yr across 9 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (33/100).

How competitive is the air mattress niche?

3 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the air mattress niche?

Listings span $27.14–$173.64; the average listing price is $64.40 (sweet spot $15–$100). The average incumbent carries 4,252 reviews — the moat a new listing must climb.

air mattress

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$64.40

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$27.14–$173.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,252

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$11K

$11K/yr · 11K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, air mattress is a $11K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

air mattress market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $6K–$16K; units × avg price
Conversion rate: 1.7%
Avg BSR: #15
Page quality: 0%
Prime: 78%
Sponsored: 11%
Out of stock: 11.8%
Avg brand age: 58 months
Avg seller age: 49 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Intex93%
OhGeni5%
Trekology2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — +7.7% search growth over the last 90 days.

Open Trend

Top air mattress search terms

air mattress3K/yr +8.5%1.2% conv.
inflatable mattress3K/yr -6.4%1.3% conv.
inflatable bed1K/yr +33.2%0.5% conv.
air mattress with built in pump1K/yr +31.1%0.3% conv.
air bed1K/yr -4.8%1.3% conv.
intex air mattress789/yr -14.4%1.3% conv.
airbed502/yr +21.8%2.8% conv.

All search terms

Top air mattress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Intex 64112E Dura-Beam Standard Prestige Air Mattress: Fiber-Tech Twin Size Built-in USB Electric Pump 12in Bed Height 300lb Weight Capacity

Intex$62.014.3★3,858 rev

Intex Twin DURA-Beam Comfort AIRBED W/FASTFILL USB Pump Age: Adult

Intex$65.454.2★1,510 rev

Intex 64101J Air Bed (Single Size)

Intex$35.614.3★6,649 rev

Intex Dura-Beam Standard Series Single-High Airbed Twin

Intex$27.144.4★4,746 rev

INTEX 64177E Dura-Beam Standard Prestige Mid-Rise Air Mattress: Fiber-Tech Twin Size Quickfill USB Air Pump 12in Bed Height 300lb Weight Capacity

Intex$50.854.4★313 rev

Newest

by launch date

HEAVY MID-RISE COMFORT DURA-BEAM SINGLE HEAVY MATTRESS (C/USB BUILT PUMP) INTEX 64157

Intex$75.752,035 rev

2y ago

INTEX 64177E Dura-Beam Standard Prestige Mid-Rise Air Mattress: Fiber-Tech Twin Size Quickfill USB Air Pump 12in Bed Height 300lb Weight Capacity

Intex$50.85313 rev

2y ago

OhGeni Queen Air Mattress with Built in Pump Ideal Alternative to a Bed Inflatable Blow Up Mattress 18 Raised Comfort Upgraded Surface Portable Bed for Home Camping Colchone Inflable 650 lbs

OhGeni$173.643,732 rev

3y ago

Intex Twin DURA-Beam Comfort AIRBED W/FASTFILL USB Pump Age: Adult

Intex$65.451,510 rev

3y ago

Intex 64101J Air Bed (Single Size)

Intex$35.616,649 rev

4y ago

What buyers say about air mattress

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use100%

“Easy to carry too”

Top return reasons

Size-Overall100%

Common questions

Is air mattress profitable to sell on Amazon Singapore?: The niche generates $11K/yr across 9 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (33/100).
How competitive is the air mattress niche?: 3 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the air mattress niche?: Listings span $27.14–$173.64; the average listing price is $64.40 (sweet spot $15–$100). The average incumbent carries 4,252 reviews — the moat a new listing must climb.