How competitive is the Air Mattress niche on Amazon Singapore?

3 brands and 21 sellers compete in Air Mattress on Amazon Singapore. The top 5 Air Mattress products take 83% of clicks and its top 5 brands hold 100% of demand.

Air Mattress

brand-locked demand (top 5 brands take 100% of clicks) — Air Mattress doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 31 of 53 Sporting Goods niches · −2 vs the category median of 35

This niche Category average · 53 niches

Is Air Mattress profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Air Mattress is a $11K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Air Mattress: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.7% over the last 90 days and 1.7% of searches end in a purchase.

$11K

revenue / yr

Units sold / yr250

Search volume / yr+7.7%11K

Conversion rate1.7%

Avg price$64.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 21

Top-5 product click share83%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Top Air Mattress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Intex 64112E Dura-Beam Standard Prestige Air Mattress: Fiber-Tech Twin Size Built-in USB Electric Pump 12in Bed Height 300lb Weight Capacity

Price: $62.01
Rating: 4.3/5
Reviews: 3,858
Age: 4y ago

Intex Twin DURA-Beam Comfort AIRBED W/FASTFILL USB Pump Age: Adult

Price: $65.45
Rating: 4.2/5
Reviews: 1,510
Age: 3y ago

Intex 64101J Air Bed (Single Size)

Price: $35.61
Rating: 4.3/5
Reviews: 6,649
Age: 4y ago

Intex Dura-Beam Standard Series Single-High Airbed Twin

Price: $27.14
Rating: 4.4/5
Reviews: 4,746
Age: 8y ago

INTEX 64177E Dura-Beam Standard Prestige Mid-Rise Air Mattress: Fiber-Tech Twin Size Quickfill USB Air Pump 12in Bed Height 300lb Weight Capacity

Price: $50.85
Rating: 4.4/5
Reviews: 313
Age: 2y ago

Newest

by launch date

HEAVY MID-RISE COMFORT DURA-BEAM SINGLE HEAVY MATTRESS (C/USB BUILT PUMP) INTEX 64157

Price: $75.75
Rating: 4.2/5
Reviews: 2,035
Age: 2y ago

INTEX 64177E Dura-Beam Standard Prestige Mid-Rise Air Mattress: Fiber-Tech Twin Size Quickfill USB Air Pump 12in Bed Height 300lb Weight Capacity

Price: $50.85
Rating: 4.4/5
Reviews: 313
Age: 2y ago

OhGeni Queen Air Mattress with Built in Pump Ideal Alternative to a Bed Inflatable Blow Up Mattress 18 Raised Comfort Upgraded Surface Portable Bed for Home Camping Colchone Inflable 650 lbs

Price: $173.64
Rating: 4.4/5
Reviews: 3,732
Age: 3y ago

Intex Twin DURA-Beam Comfort AIRBED W/FASTFILL USB Pump Age: Adult

Price: $65.45
Rating: 4.2/5
Reviews: 1,510
Age: 3y ago

Intex 64101J Air Bed (Single Size)

Price: $35.61
Rating: 4.3/5
Reviews: 6,649
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Intex93%
OhGeni5%
Trekology2%
Open — no brand owns it (0%)

Air Mattress demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR1.7%Products9Brands3Top 5 Brands100%OOS Rate11.8%Rating4.3★Reviews4,252Avg BSR#15

Top Air Mattress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

air mattress3K/yr +8.5%1.2% conv.
inflatable mattress3K/yr -6.4%1.3% conv.
inflatable bed1K/yr +33.2%0.5% conv.
air mattress with built in pump1K/yr +31.1%0.3% conv.
air bed1K/yr -4.8%1.3% conv.
intex air mattress789/yr -14.4%1.3% conv.
airbed502/yr +21.8%2.8% conv.

What reviews say buyers love and hate about Air Mattress

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Ease Of Use100%

“Easy to carry too”

Air Mattress return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Air Mattress questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Air Mattress 33/100 on Amazon Singapore — Skip it. The niche generates $11K/yr across 9 tracked products. Search demand moved +7.7% over the last 90 days.

Air Mattress sells for $64.40 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $27.14–$173.64. The average incumbent carries 4,252 reviews — the moat a new listing must climb.