Skip to content

Pet Wipes

a concentrated shelf (top 5 take 100% of clicks) — Pet Wipes doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 11 of 21 Pet Supplies niches · on the category median

Market size 2Growth 19Conversion 97Competition 0Returns 60Price range 95Avg price 95Brand share 0Review moat 22Quality gap 23
This niche Category average · 21 niches

Is Pet Wipes profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Pet Wipes is a $9K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Pet Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.7% over the last 90 days and 15.4% of searches end in a purchase.

$9K

revenue / yr

Units sold / yr500
Search volume / yr-12.7%2K
Conversion rate15.4%
Avg price$34.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 6
Top-5 product click share100%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews9,566

Top Pet Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$891$2K$3K$4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SHARKBEEPOWER39%
  • Earth Rated37%
  • Pogi's Pet Supplies24%

Pet Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2KCVR15.4%Products3Brands3Top 5 Brands100%OOS Rate11.1%Rating4.6★Reviews9,566Avg BSR#23
7050Spike '25Black Friday '25Spike '26Prime Day '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26

What reviews say buyers love and hate about Pet Wipes

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Advertised Vs Actual Product50%

this one is just right

Smell50%

this smells amazing

Common Pet Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pet Wipes 32/100 on Amazon Singapore — Skip it. The niche generates $9K/yr across 3 tracked products. Search demand moved -12.7% over the last 90 days.
Pet Wipes sells for $34.01 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $16.77–$52.06. The average incumbent carries 9,566 reviews — the moat a new listing must climb.