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Pet Wipes

Fail

The top 5 products take 100% of clicks, so Pet Wipes is a Fail.

Flapen Score
32
32 / 100
Ranks 11 of 21 Pet Supplies niches · on the category median
Market size
$9K/yr2K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Pet Wipes against its category

The dotted line is the Pet Supplies average. Past it, Pet Wipes is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Wipes market on Amazon at a glance

Shoppers on Amazon Singapore searched for Pet Wipes 2K times last year and spent an estimated $9K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
15.4%
Market size, estimated
$9Ka year
Top search term
pet wipes1K searches a year

02 · Price

A sale here is worth $34.01.

Listings sell for $34.01 on average, from $16.77 to $52.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $34.01 that is $0 to $3K a year per listing.

Average price
$34.01inside the $15 to $100 sweet spot
Price range
$16.77–$52.06
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #23 within Pet Supplies. It carries 9,566 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#23in Pet Supplies
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
9,566per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Pet Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 237%
  • Brand 324%

Demand

Pet Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7050Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Oct · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Pet Wipes

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Advertised Vs Actual Product”
2.6%of orders come back
“this one is just right”
A buyer, on “Advertised Vs Actual Product”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Pet Wipes questions

Answered from the same tracked data.