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Cat Scratcher

Fail

Shoppers spend an estimated $0 a year here, so Cat Scratcher is a Fail.

Flapen Score
29
29 / 100
Ranks 13 of 21 Pet Supplies niches · −3 vs the category median of 32
Market size
$0/yr4K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Cat Scratcher against its category

The dotted line is the Pet Supplies average. Past it, Cat Scratcher is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Scratcher market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cat Scratcher 4K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October2.3× the quietest month
Top search term
cat scratcher2K searches a year

02 · Price

A sale here is worth $85.12.

Listings sell for $85.12 on average, from $61.18 to $109.05. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $85.12 that is $0 to $9K a year per listing.

Average price
$85.12inside the $15 to $100 sweet spot
Price range
$61.18–$109.05
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #7 within Pet Supplies. It carries 16,715 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#7in Pet Supplies
Average rating
4.55 starsAmazon Singapore average 4.47 stars
Average reviews
16,715per listing
Listings tracked
2

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • SmartCat58%
  • SOCATER42%

Demand

Cat Scratcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Cat Scratcher questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data