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Cat Toy

Fail

Shoppers spend an estimated $0 a year here, so Cat Toy is a Fail.

Flapen Score
29
29 / 100
Ranks 13 of 21 Pet Supplies niches · −3 vs the category median of 32
Market size
$0/yr4K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Cat Toy against its category

The dotted line is the Pet Supplies average. Past it, Cat Toy is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Toy market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cat Toy 4K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December3.2× the quietest month
Top search term
cat toy4K searches a year

02 · Price

A sale here is worth $17.29.

Listings sell for $17.29 on average, from $9.78 to $24.80. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $17.29 that is $0 to $2K a year per listing.

Average price
$17.29inside the $15 to $100 sweet spot
Price range
$9.78–$24.80
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #6 within Pet Supplies. It carries 19,186 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#6in Pet Supplies
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
19,186per listing
Listings tracked
2

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Cat Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 235%

Demand

Cat Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Keep looking

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FAQ

Common Cat Toy questions

Answered from the same tracked data.