Dog Treats
FailShoppers spend an estimated $2K a year here, so Dog Treats is a Fail.
- Flapen Score
- 39 / 100Top 39% of 21 Pet Supplies niches · +7 vs the category median of 3239
- Market size
- $2K/yr9K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 15 sellers
Flapen Score
Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Dog Treats is stronger. Inside it, weaker.
Market
The Dog Treats market on Amazon at a glance
Shoppers on Amazon Singapore searched for Dog Treats 9K times last year and spent an estimated $2K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- dog treats8K searches a year
02 · Price
A sale here is worth $18.17.
Listings sell for $18.17 on average, from $7.89 to $45.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $18.17 that is $0 to $2K a year per listing.
- Average price
- $18.17inside the $15 to $100 sweet spot
- Price range
- $7.89–$45.06
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
8% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #54 within Pet Supplies. It carries 7,115 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 25%
- Out of stock, average day
- 20.2%
- Average rank
- #54in Pet Supplies
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 7,115per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Dog Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Singapaw Deli Chew Premium Air-Dried Dog Treats 100% Natural Real Meat High-Protein Training Chews (Duck Thin Jerky 130g)
- Price
- $13.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Stella & Chewys Carnivore Crunch Beef Dog Treats 3.25oz
- Price
- $17.96
- Rating
- 4.6/5
- Reviews
- 2,195
- Age
- 12y ago

Absolute Holistic Venison Stick Grain Free Dog Treats 100g
- Price
- $7.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Absolute Holistic Salmon Strip Grain Free Dog Treat 100g
- Price
- $7.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Zeal Dried Spare Ribs Dog Treats 200g
- Price
- $20.59
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 11y ago
Trending
estimated 90-day click momentum
Absolute Holistic Venison Stick Grain Free Dog Treats 100g
- Price
- $7.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
![[VALUE PACK] 200g 100% DUCK JERKY for Dogs & Cats - Fresh Dehydrated Single Ingredient](https://m.media-amazon.com/images/I/41NZbkem1QL.jpg)
[VALUE PACK] 200g 100% DUCK JERKY for Dogs & Cats - Fresh Dehydrated Single Ingredient
- Price
- $15.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

WHIMZEES WHZ542 Dental Treats Variety Box for Medium Dogs (28 Pieces) Medium (28 Count)
- Price
- $45.06
- Rating
- 4.6/5
- Reviews
- 8,972
- Age
- 10y ago

Absolute Holistic Salmon Strip Grain Free Dog Treat 100g
- Price
- $7.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Greenies Dog Dental Treats Oral Care Treats Regular 6oz (170g)
- Price
- $11.59
- Rating
- 4.8/5
- Reviews
- 31,576
- Age
- 13y ago
Newest
by launch date![[VALUE PACK] 200g 100% DUCK JERKY for Dogs & Cats - Fresh Dehydrated Single Ingredient](https://m.media-amazon.com/images/I/41NZbkem1QL.jpg)
[VALUE PACK] 200g 100% DUCK JERKY for Dogs & Cats - Fresh Dehydrated Single Ingredient
- Price
- $15.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Absolute Holistic Venison Stick Grain Free Dog Treats 100g
- Price
- $7.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Singapaw Deli Chew Premium Air-Dried Dog Treats 100% Natural Real Meat High-Protein Training Chews (Duck Thin Jerky 130g)
- Price
- $13.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Absolute Holistic Salmon Strip Grain Free Dog Treat 100g
- Price
- $7.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

MEAT UP Meat Up Dog Treat Biscuit Mutton Flavour 500G (Total 1Kg Pack) - All Life Stages
- Price
- $25.47
- Rating
- 4.3/5
- Reviews
- 10,072
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
15
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
20%
- Absolute Holistic21%
- Generic20%
- Greenies13%
- Stella & Chewy's12%
- Zeal8%
- Kennel Kitchen7%
Demand
Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









