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Dog Treats

Fail

Shoppers spend an estimated $2K a year here, so Dog Treats is a Fail.

Flapen Score
39
39 / 100
Top 39% of 21 Pet Supplies niches · +7 vs the category median of 32
Market size
$2K/yr9K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
55%top-5 click share · 9 brands · 15 sellers

Flapen Score

Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Dog Treats is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treats market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dog Treats 9K times last year and spent an estimated $2K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.4%
Market size, estimated
$2Ka year
Peak month
December1.8× the quietest month
Top search term
dog treats8K searches a year

02 · Price

A sale here is worth $18.17.

Listings sell for $18.17 on average, from $7.89 to $45.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $18.17 that is $0 to $2K a year per listing.

Average price
$18.17inside the $15 to $100 sweet spot
Price range
$7.89–$45.06
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #54 within Pet Supplies. It carries 7,115 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
25%
Out of stock, average day
20.2%
Average rank
#54in Pet Supplies
Average rating
4.64 starsAmazon Singapore average 4.47 stars
Average reviews
7,115per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

15

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

20%

  • Brand 121%
  • Brand 220%
  • Brand 313%
  • Brand 412%
  • Brand 58%
  • Brand 67%

Demand

Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Keep looking

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FAQ

Common Dog Treats questions

Answered from the same tracked data.