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Dog Puzzle

Fail

The top 5 products take 100% of clicks, so Dog Puzzle is a Fail.

Flapen Score
40
40 / 100
Top 34% of 21 Pet Supplies niches · +8 vs the category median of 32
Market size
$3K/yr2K searches / yr
90-day growth
+27.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 9 sellers

Flapen Score

Dog Puzzle against its category

The dotted line is the Pet Supplies average. Past it, Dog Puzzle is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Puzzle market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dog Puzzle 2K times last year and spent an estimated $3K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
5.7%
Market size, estimated
$3Ka year
Peak month
October3.1× the quietest month
Top search term
dog puzzle1K searches a year

02 · Price

A sale here is worth $22.83.

Listings sell for $22.83 on average, from $19.26 to $29.04. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $22.83 that is $0 to $2K a year per listing.

Average price
$22.83inside the $15 to $100 sweet spot
Price range
$19.26–$29.04
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #17 within Pet Supplies. It carries 77,443 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#17in Pet Supplies
Average rating
4.42 starsAmazon Singapore average 4.47 stars
Average reviews
77,443per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dog Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 225%
  • Brand 312%

Demand

Dog Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Dog Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog puzzle1K/yr
  • dog toys mental stimulation565/yr
  • dog puzzle toy624/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Dog Puzzle questions

Answered from the same tracked data.