- Flapen Score
- 38 / 100Top 43% of 21 Pet Supplies niches · +6 vs the category median of 3238
- Market size
- $5K/yr15K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 60%top-5 click share · 7 brands · 10 sellers
Flapen Score
Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Cat Food is stronger. Inside it, weaker.
Market
The Cat Food market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cat Food 15K times last year and spent an estimated $5K. The top 5 brands take 92% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $5Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- cat food10K searches a year
02 · Price
A sale here is worth $27.84.
Listings sell for $27.84 on average, from $0.70 to $91.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.84 that is $0 to $3K a year per listing.
- Average price
- $27.84inside the $15 to $100 sweet spot
- Price range
- $0.70–$91.92
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #27 within Pet Supplies. It carries 2,464 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 64%
- Out of stock, average day
- 30.2%
- Average rank
- #27in Pet Supplies
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,464per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
10
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
4%
- Brand 148%
- Brand 220%
- Brand 310%
- Brand 49%
- Brand 55%
- Brand 64%
- Open — no brand owns it (1 brand, 4%)
Demand
Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat food10K/yr
- cat wet food1K/yr
- cat food wet2K/yr
- cat food dry958/yr
- fancy feast1K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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$2K/yr-13.3%
Dog Puzzle
$3K/yr+27.8%
Cat Water Fountain
$0/yr+16.6%
Dog Bed
$0/yr-7.1%
Cat Litter
$3K/yr-16.1%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Food questions
Answered from the same tracked data.