Diary
FailThe top 5 brands take 100% of clicks, so Diary is a Fail.
- Flapen Score
- 30 / 100Ranks 22 of 33 Office Products niches · −3 vs the category median of 3330
- Market size
- $4K/yr12K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 9 sellers
Flapen Score
Diary against its category
The dotted line is the Office Products average. Past it, Diary is stronger. Inside it, weaker.
Market
The Diary market on Amazon at a glance
Shoppers on Amazon Singapore searched for Diary 12K times last year and spent an estimated $4K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $4Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- journal9K searches a year
02 · Price
A sale here is worth $18.19.
Listings sell for $18.19 on average, from $15.85 to $21.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.19 that is $0 to $2K a year per listing.
- Average price
- $18.19inside the $15 to $100 sweet spot
- Price range
- $15.85–$21.17
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #108 within Office Products. It carries 1,685 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 83%
- Out of stock, average day
- 18.1%
- Average rank
- #108in Office Products
- Average rating
- 4.77 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,685per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Diary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 142%
- Brand 226%
- Brand 318%
- Brand 47%
- Brand 57%
- Open — no brand owns it (0%)
Demand
Diary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diary questions
Answered from the same tracked data.









