Diary
FailThe top 5 brands take 100% of clicks, so Diary is a Fail.
- Flapen Score
- 30 / 100Ranks 22 of 33 Office Products niches · −3 vs the category median of 3330
- Market size
- $4K/yr12K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 9 sellers
Flapen Score
Diary against its category
The dotted line is the Office Products average. Past it, Diary is stronger. Inside it, weaker.
Market
The Diary market on Amazon at a glance
Shoppers on Amazon Singapore searched for Diary 12K times last year and spent an estimated $4K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $4Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- journal9K searches a year
02 · Price
A sale here is worth $18.19.
Listings sell for $18.19 on average, from $15.85 to $21.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.19 that is $0 to $2K a year per listing.
- Average price
- $18.19inside the $15 to $100 sweet spot
- Price range
- $15.85–$21.17
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #108 within Office Products. It carries 1,685 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 83%
- Out of stock, average day
- 18.1%
- Average rank
- #108in Office Products
- Average rating
- 4.77 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,685per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Diary products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black
- Price
- $21.17
- Rating
- 4.8/5
- Reviews
- 2,850
- Age
- 5y ago

Falling Blossoms Journal (Diary Notebook)
- Price
- $15.85
- Rating
- 4.8/5
- Reviews
- 1,568
- Age
- 6y ago

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 2y ago

King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)
- Price
- $16.49
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 5y ago

Persian Grove Journal (Diary Notebook)
- Price
- $19.38
- Rating
- 4.9/5
- Reviews
- 5,463
- Age
- 2y ago
Trending
estimated 90-day click momentum
FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.
- Price
- $19.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)
- Price
- $16.49
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 5y ago

AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black
- Price
- $21.17
- Rating
- 4.8/5
- Reviews
- 2,850
- Age
- 5y ago

Falling Blossoms Journal (Diary Notebook)
- Price
- $15.85
- Rating
- 4.8/5
- Reviews
- 1,568
- Age
- 6y ago

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 2y ago
Newest
by launch date
FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.
- Price
- $19.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 2y ago

Persian Grove Journal (Diary Notebook)
- Price
- $19.38
- Rating
- 4.9/5
- Reviews
- 5,463
- Age
- 2y ago

AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black
- Price
- $21.17
- Rating
- 4.8/5
- Reviews
- 2,850
- Age
- 5y ago

King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)
- Price
- $16.49
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- AHGXG42%
- Peter Pauper Press26%
- 5 MINUTES A DAY18%
- TIEFOSSI7%
- FasNote7%
- Open — no brand owns it (0%)
Demand
Diary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diary questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








