Diary
brand-locked demand (top 5 brands take 100% of clicks) — Diary doesn't clear our bar today.
Flapen Score
Ranks 22 of 33 Office Products niches · −3 vs the category median of 33
Is Diary profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Diary is a $4K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 30/100.
Diary: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.4% over the last 90 days and 1.9% of searches end in a purchase.
$4K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 6 products
Top Diary products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black
- Price
- $21.17
- Rating
- 4.8/5
- Reviews
- 2,850
- Age
- 5y ago
Falling Blossoms Journal (Diary Notebook)
- Price
- $15.85
- Rating
- 4.8/5
- Reviews
- 1,568
- Age
- 6y ago
5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 2y ago
King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)
- Price
- $16.49
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 5y ago
Persian Grove Journal (Diary Notebook)
- Price
- $19.38
- Rating
- 4.9/5
- Reviews
- 5,463
- Age
- 2y ago
Trending
90-day click momentum
FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.
- Price
- $19.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)
- Price
- $16.49
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 5y ago
AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black
- Price
- $21.17
- Rating
- 4.8/5
- Reviews
- 2,850
- Age
- 5y ago
Falling Blossoms Journal (Diary Notebook)
- Price
- $15.85
- Rating
- 4.8/5
- Reviews
- 1,568
- Age
- 6y ago
5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 2y ago
Newest
by launch dateFasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.
- Price
- $19.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 2y ago
Persian Grove Journal (Diary Notebook)
- Price
- $19.38
- Rating
- 4.9/5
- Reviews
- 5,463
- Age
- 2y ago
AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black
- Price
- $21.17
- Rating
- 4.8/5
- Reviews
- 2,850
- Age
- 5y ago
King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)
- Price
- $16.49
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- AHGXG42%
- Peter Pauper Press26%
- 5 MINUTES A DAY18%
- TIEFOSSI7%
- FasNote7%
- Open — no brand owns it (0%)
Diary demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Common Diary questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
