Is diary profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 6 tracked products. 90-day search growth is -2.4%. Flapen's verdict: Skip it (30/100).

How competitive is the diary niche?

5 brands and 9 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

When does demand for diary peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the diary niche?

Listings span $15.85–$21.17; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.

diary

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$15.85–$21.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.19

avg listing price — sweet spot $15–$100

Review moat

Okay1,684.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad$4K

$4K/yr · 12K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, diary is a $4K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

diary market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 1.9%
Avg BSR: #108
Page quality: 0%
Prime: 83%
Sponsored: 33%
Out of stock: 18.1%
Avg brand age: 49 months
Avg seller age: 76 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

AHGXG42%
Peter Pauper Press26%
5 MINUTES A DAY18%
TIEFOSSI7%
FasNote7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top diary products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black

AHGXG$21.174.8★2,850 rev

Falling Blossoms Journal (Diary Notebook)

Peter Pauper Press$15.854.8★1,568 rev

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)

5 MINUTES A DAY$16.394.7★198 rev

King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)

TIEFOSSI$16.494.4★29 rev

Persian Grove Journal (Diary Notebook)

Peter Pauper Press$19.384.9★5,463 rev

Newest

by launch date

FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.

FasNote$19.871 rev

1y ago

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)

5 MINUTES A DAY$16.39198 rev

2y ago

Persian Grove Journal (Diary Notebook)

Peter Pauper Press$19.385,463 rev

2y ago

AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black

AHGXG$21.172,850 rev

5y ago