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Diary

Fail

The top 5 brands take 100% of clicks, so Diary is a Fail.

Flapen Score
30
30 / 100
Ranks 22 of 33 Office Products niches · −3 vs the category median of 33
Market size
$4K/yr12K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
93%top-5 click share · 5 brands · 9 sellers

Flapen Score

Diary against its category

The dotted line is the Office Products average. Past it, Diary is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diary market on Amazon at a glance

Shoppers on Amazon Singapore searched for Diary 12K times last year and spent an estimated $4K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
1.9%
Market size, estimated
$4Ka year
Peak month
December3.1× the quietest month
Top search term
journal9K searches a year

02 · Price

A sale here is worth $18.19.

Listings sell for $18.19 on average, from $15.85 to $21.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.19 that is $0 to $2K a year per listing.

Average price
$18.19inside the $15 to $100 sweet spot
Price range
$15.85–$21.17
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #108 within Office Products. It carries 1,685 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
18.1%
Average rank
#108in Office Products
Average rating
4.77 starsAmazon Singapore average 4.47 stars
Average reviews
1,685per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Diary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 226%
  • Brand 318%
  • Brand 47%
  • Brand 57%
  • Open — no brand owns it (0%)

Demand

Diary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

FAQ

Common Diary questions

Answered from the same tracked data.