Is notebook profitable to sell on Amazon Singapore?

The niche generates $6K/yr across 11 tracked products. 90-day search growth is +15.7%. Flapen's verdict: Skip it (30/100).

How competitive is the notebook niche?

7 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in notebook?

Top complaints mined from reviews: Design-Overall, Software/Application. The return rate is 2.5%.

What does it cost to enter the notebook niche?

Listings span $11.03–$389.68; the average listing price is $52.86 (sweet spot $15–$100). The average incumbent carries 1,601 reviews — the moat a new listing must climb.

notebook

Skip it

A small market ($6K/yr) — this niche doesn't clear our bar today.

Avg price

Great$52.86

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Okay1,601.27

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+15.7%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$11.03–$389.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 26K searches

Signals High Price

According to Flapen's Amazon Singapore niche tracking, notebook is a $6K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

notebook market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $13K–$26K; units × avg price
Conversion rate: 0.4%
Avg BSR: #92
Page quality: 0%
Prime: 73%
Sponsored: 45%
Out of stock: 21.6%
Avg brand age: 71 months
Avg seller age: 76 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

AHGXG37%
TIEFOSSI14%
Maruman13%
Moleskine13%
FasNote12%
5 MINUTES A DAY6%
Open — no brand owns it (1 brand, 4%)

Demand

Weekly Amazon search volume, last 47 weeks — +15.7% search growth over the last 90 days.

Open Trend

Top notebook search terms

notebook17K/yr +24.0%0.3% conv.
journal notebook4K/yr -22.4%0.0% conv.
a5 notebook2K/yr +47.3%0.5% conv.
notebooks2K/yr +34.0%0.3% conv.
note book1K/yr +10.7%0.0% conv.

All search terms

Top notebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black

AHGXG$21.174.8★2,850 rev

Maruman MNEMOSYNE Notebook 9.92 x 7.05 Inches (B5) 7mm ruled 30-line 80 Sheets (N194A) Black

Maruman$11.034.7★914 rev

FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.

FasNote$19.875.0★1 rev

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)

5 MINUTES A DAY$16.394.7★198 rev

King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys (Coffee)

TIEFOSSI$16.494.4★29 rev

Newest

by launch date

FasNote A5 Lined Notebook PU Leather Hardcover Journal 100gsm Thick Paper Professional Notebook for Work Meetings & Daily Planning Midnight Blue Includes a 2025 calendar card.

FasNote$19.871 rev

1y ago

XPPen 3 in 1 Color Digital Notebook 10.95 Paper Note Taking Tablet with 16384 Pressure Levels Battey-Free X3 Pro Pencil 2 Magnetic Folio 6+128GB Magic Note Pad for Writing/Reading/Meeting/Study

XPPen$389.68308 rev

1y ago

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Gratitude Journal Guided Journal for Women Self Care Planner Mental Health Journal with Mood Tracker A5 Size (Pink)

5 MINUTES A DAY$16.39198 rev

2y ago

AHGXG Thick Journal Lined Notebook - 320 Numbered Pages Journal for Writing A5 Notebook College Ruled 100gsm Lined Paper Leather Hardcover for Women Men Work Office School 5.75 X 8.38-Black

AHGXG$21.172,850 rev

5y ago

King Stationery Leather Writing Journal Notebook Refillable Composition Notebooks Art Sketchbook Travel Dairy Best Gifts for Women Girls and Boys

TIEFOSSI$16.4919 rev

5y ago

What buyers say about notebook

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Its also much cheaper than other tablets :”

Software/Application50%

“The notes app it comes with is also quite easy to use”

What buyers complain about

Design-Overall50%

“Poorly designed and not worth the money”