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Notebook

Fail

Shoppers spend an estimated $6K a year here, so Notebook is a Fail.

Flapen Score
30
30 / 100
Ranks 22 of 33 Office Products niches · −3 vs the category median of 33
Market size
$6K/yr26K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
75%top-5 click share · 7 brands · 14 sellers

Flapen Score

Notebook against its category

The dotted line is the Office Products average. Past it, Notebook is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Notebook market on Amazon at a glance

Shoppers on Amazon Singapore searched for Notebook 26K times last year and spent an estimated $6K. The top 5 brands take 89% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
0.4%
Market size, estimated
$6Ka year
Top search term
notebook17K searches a year

02 · Price

A sale here is worth $52.86.

Listings sell for $52.86 on average, from $11.03 to $389.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $52.86 that is $0 to $5K a year per listing.

Average price
$52.86inside the $15 to $100 sweet spot
Price range
$11.03–$389.68
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #92 within Office Products. It carries 1,601 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
73%
Out of stock, average day
21.6%
Average rank
#92in Office Products
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
1,601per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Notebook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 137%
  • Brand 214%
  • Brand 313%
  • Brand 413%
  • Brand 512%
  • Brand 66%
  • Open — no brand owns it (1 brand, 4%)

Demand

Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Notebook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • notebook17K/yr
  • journal notebook4K/yr
  • a5 notebook2K/yr
  • notebooks2K/yr
  • note book1K/yr

Reviews and returns

What reviews say buyers love and hate about Notebook

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
50%of negative reviews mention “Design-Overall”
2.5%of orders come back
“Poorly designed and not worth the money”
A buyer, on “Design-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Notebook questions

Answered from the same tracked data.